Marketing !!! Lets ask the basic questions first. What is marketing ? According to Philip Kotler ‘Marketing is process by which companies create value for the customers and create strong customer relationship in order to capture value from the customers in return’ So what you think ? It’s all about VALUE. It brings to our second question which is how can we create value ? Simple answer will be by products and services which will be offered to the customers to create value. Now we got this one cleared right ??? and now third question come how to offer the values we created to the customers or the end users ??? There are several ways and techniques but can you guess the most effective one ? Yes you got it right its internet. To narrow it down we can say Digital Marketing. But what is digital marketing ? Digital marketing is the process of reaching the customers by using the digital technologies mainly internet. There are different medium to reach the customers by different medium of platform and the most effective one is social media. Can you guess which social media site is the most popular these days ? I know you didn’t had to think twice it’s Facebook isn’t it ? If you are a beginner and you want to use Facebook for marketing purpose and run Ads on Facebook you are in the right place.
Why Facebook ?
There are around 200+ social media platform out there on internet right now and its fare enough to say Facebook is the most popular one right now. More than 2.32 billion active monthly users worldwide are active as of 31 December 2018. 1.15 billion users are active from mobile devices. Around 1.52 billion users log into Facebook at least once a day. 42% of marketers says that Facebook is the most critical part of their marketing activities. An average Facebook users spends around 20 mins on Facebook daily. Facebook has more than 80 million medium and small sized business pages. 78% of American customers said they found about a retail product which you bought was found on Facebook. These are some quite overwhelming facts is not it ? These facts are clear indication that if you want to start social media marketing then Facebook is a must pick from all social media sites. So are you ready to learn how you can start Facebook marketing ? Lets begin:
How to set up a Facebook page ?
You made the right decision when you decided to create a Facebook page for your business. Actuality, 60 million companies globally are already marketing on Facebook by using a page. So must create a page in such way so that you can stand out from the rest. Let’s go back to the very early part and i will walk you right through the initial setup process before you start publishing content and boosting ads.
1. Create a Facebook page
One important aspect needs to be clarified first. The huge majority of Facebook, as you obviously know, consists of personal profiles. However, you will have to create a page instead if you’re a business attempting to create your existence in the social network. Pages are the exact equivalent of a company profile for Facebook. Pages are akin to profile pages; however, only company, organization and cause specific information is displayed on business page. When someone wants to connect with a profile as a friend, you “like” and become a fan with a business page. If you try to use a personal profile as business page there is huge risk that Facebook might shut you down due to violation of their rules.
To create your own facebook page for your business you need to follow this link: https://www.facebook.com/pages/creation/ you will get two options:
1. Business or Brand
2. Community or public figure
You will chose business or brand
Then you provide the name for your business and category or which type of business you are creating and click continue.
A profile picture will be added to your Facebook page as the very first step. This will represent as the main visual image for your page and will continue to appear any content shown in an user’s news feed in the search results. Most marketers strongly suggest that a 180 x 180 pixel image should be created, as it should help maintain its quality.
You will then be asked to add a picture cover on Facebook. The large horizontal picture that stretches across the top of your site is a photo cover. It should express the identity of your website and can frequently be updated with special offers, advertising campaigns and seasons. Click the option “Add a Cover Photo” in the welcome menu to upload a cover photo. The photo cover is officially 851 x 315 pixels. If your picture is not precise, you will however be able to drag the picture to reorient it. Save press. In future to alter your cover image, drag your mouse on over the white camera in your cover cover cover photo at the top right corner and choose “change cover.” If you are advertising any campaign using your images, it’s also a great idea to provide a text statement and a link in the description. Congratulations you successfully opened your business page on Facebook.
2. Add a short description to your page
Now see your page is starting to come with some amazing pictures. However, it’s time to tell your online audience what you’re all about, by using a description. In the welcome menu, click on “Add a Short Description.” In your business page, add 1-2 phrases (or a maximum of 155 characters). This information appears on your page and the results of the search, so keep it short but descriptive.
However, don’t be scared to show some persona of your brand! Additionally, by clicking on “about” in the left menu, you can edit your description. Including a phone number, website, email, start date, mission etc.
3. Setup Username
A Username for your Page is an import section for your business page. It is your personalized Facebook URL, your username will actually help people to discover and remember your page easily. You have 50 characters to have a catchy title that is not used by another company.
4. Setup roles
With the fundamental structure successfully complete, you will take an crucial step before sending out the your fresh made business page to the world or even to your staffs. Do you recall how Facebook differentiate business pages from individual profiles? One advantage is that many individuals from an institution can edit and post from the your Page without you having to give up login credentials of your personal profile. However, that also implies that you must identify who has editing access and what role they play in your business page. On the top your
page there is setting under setting you will find page roles:
Here are few options for page roles
Admin can handle every component of the page, that is, they can send messages, post them on the page, respond to or remove posts, ad ads and admin, and allocate page roles. This individual would have the same privileges as the page’s creator. So be very wise when you assign someone an admin role.
Editors can act in the same way that admins but only difference is editors can’t assign page roles to others.
Moderators may send and answer and delete messages, but they can’t post anything on the Page. They can also create ads for the page.
This role allows someone just to create ads and see the page’s insights.
They don’t have any kind of publishing authority. They only see which admin published which post and see the page’s insights.