There is around 200+ social media platform out there on internet right now and its fare enough to say Facebook is the most popular one right now. More than 2.32 billion active monthly users worldwide are active as of 31 December 2018. 1.15 billion users are active from mobile devices. Around 1.52 billion users log into Facebook at least once a day. 42% of marketers say that Facebook is the most critical part of their marketing activities. Average Facebook users spend around 20 mins on Facebook daily. Facebook has more than 80 million medium and small sized business pages. 78% of American customers said they found about a retail product which you bought was found on Facebook. These are some quite overwhelming facts, is not it? These facts are a clear indication that if you want to start social media marketing then Facebook is a must pick from all social media sites. If you already have a Facebook page for your business then on this blog I will tell you how you can manage your Facebook page to get the best out of it on 2019. If you are not using Facebook to promote your business then you must start today.
How Facebook page works
One important aspect needs to be clarified first. The huge majority of Facebook, as you obviously know, consists of personal profiles. However, you will have to create a page instead if you’re a business attempting to create your existence in the social network. Pages are the exact equivalent of a company profile for Facebook. Pages are akin to profile pages; however, only company, organization and cause-specific information are displayed on the business page. When someone wants to connect with a profile as a friend, you “like” and become a fan with a business page. If you try to use a personal profile as a business page there is a huge risk that Facebook might shut you down due to violation of their rules. After you open a page you need to set persons who will run your page here are page roles defined:
Admin can handle every component of the page, that is, they can send messages, post them on the page, respond to or remove posts, ad ads and admin, and allocate page roles. This individual would have the same privileges as the page’s creator. So be very wise when you assign someone an admin role.
Editors can act in the same way that admins but the only difference is editors can’t assign page roles to others.
Moderators may send an answer and delete messages, but they can’t post anything on the Page. They can also create ads for the page.
This role allows someone just to create ads and see the page insights.
They don’t have any kind of publishing authority. They only see which admin published which post and see the page insights.
Insights are one of the principal distinctions between private accounts and business page. Facebook Insights are a precious list of statistics about your business page, the way it works over time and how or with whom you interact. For instance, on the Insight page, the Like tab indicates which proportion are men or women and they are also divided into age ranges and locations. The Insight function also allows you to export the information of your audience for further analysis, to better market your products.
7 tips to run a successful Facebook Page
The algorithm of Facebook is changing day by day and it will keep on changing over the years. One thing is sure that Facebook has become a pay to pray platform which means you have to start using Facebook as a paid platform. Still, there are a lot of things which can be utilized to get the best out of Facebook.
1. Set clear objectives
Failing to plan is like planning to fail. Before you start doing anything you need to plan first and set some clear objective like what you want to achieve from facebook. To achieve those objectives you need to ask yourself some questions. The first question you will ask yourself is Why I am on facebook? You need to asses you being on Facebook is it worthy of your time or you are just wasting your time here. You need to think about your target market are they on Facebook? If you think Facebook is the perfect platform for your business then you need to set up some clear goals like what you want to achieve using Facebook. Some common goals includes:
- Brand awareness
- Create a strong community of user
- Spread word of mouth
- Reach new customers
- Direct sale.
If you have your priorities set up then you need to strategically plan how you can achieve those goals.
2. Pay attention to Facebook specs:
Facebook has different specifications for options like profile pictures, cover picture, post, ads, offers. Store, video, carousel and so on. To get the most out of facebook you need to pay attention to these specifications and use them properly. These much be inch perfect and shared properly. Not using these specifications properly can end up disastrous. Your page will look clumsy and unprofessional. You should also use the spaces given by Facebook carefully, for example, the story section. The story section given people a lot of insight about your business or brand so make sure you provide accurate information and about your brand or business. Then move on to the about section on your page. This section needs to be top notch. Provide the valid address, phone number so that the users can easily get in touch with you. This also provides your page credibility.
3. Provide value:
Have you ever heard about the 80/20 rule? This rule is applied in Facebook pages a bit differently you should post 80 percent content which is purely based on value generation and other 30 percent on promotion which will generate value for you. You should always remember if you provide value only then you will receive value.
4. Don’t be afraid to invest:
As I mentioned before Facebook has become a platform where you have to pay to play which means you need to invest on your page to get the proper benefits. You should invest in:
- Post promotion
- Facebooks ads
- Page promotion
5. Use all the Facebook features:
There are a lot of features of Facebook page you should always make the most out of it and make sure you are using all the features. Some good features of Facebook include:
- Post target
- Pinned Post
- Highlighted posts
- Custom tabs