Many expert markets think that marketing with email is dead. Is it really dead? If we look at the history of marketing with email, the first email was sent for marketing purposes generated over $13 million in sales. But it is true that the golden days of email marketing is over but still, it provides a pretty solid ROI compared to other paid marketing channels. Introduction of artificial intelligence augmented reality and widespread use of social media has pushed email marketing in the backfoot but still, it is considered as one of the most important marketing channels for many businesses worldwide. On this blog, I will help you to get started with an email marketing campaign in 2019.
What is email marketing
Email marketing is nothing but the use of the email to promote the business or products. Sounds pretty straight forward right? But it is not that easy as it sounds. There is a reason why people actually think email marketing dead. Mainly because of the clutter and low response rate. But if you can use this channel properly you can get high ROI as email marketing is relatively cheaper than the other platforms. The fact is though people are saying that email marketing is dead but it still outranks social media, affiliate marketing and SEO according to a survey form smart insights. Why? People from all age groups use email and you can customise emails according to your target audience. This brings us why you should use email marketing and what are the benefits of it.
Why Email Marketing
Many will argue over the fact that is the email still worth investing your time and money? Can email marketing bring more sales for my business? The list of questions goes on and on but hold on is email marketing is used just to boost sales? The straightforward answer is ‘NO’. There are far-reaching benefits of email marketing which most people don’t know about. So, let’s look into some benefits of email marketing.
1. Build trust:
People do businesses with individuals they understand and trust. By exchanging helpful material, Email offers you the capacity to create your reputation to your target audience. Using email you can convey useful pieces of information about your business and products which creates a credible image in the eyes of the customers.
2. Customer retention:
Getting a new customer is twice costly than retaining a new one. Emails help you to strengthen relations with your current customers and keep your business on top of the customer’s minds.
3. Boosts sales:
The first sales email actually generated $13 million in sales so this is a great way of generating sales. When the customers subscribe to your email list it helps you to rethink how you can generate more sales from the people who subscribe to your email updates.
4. Understand your Audience:
Another advantage of email marketing is the in details data you of how your emails are working. These ideas assist you to sell faster and offer you a stronger knowledge of your client base’s requirements and concerns.
5. Enhanced reach:
Email marketing is one of the greatest ways to take advantage of the increasing popularity of mobile technology since almost two-thirds of all emails are opened on a mobile device. This helps you to reach your customers in an effective way.
Now we know it you need to start email marketing and now let’s learn more about how you can start an email marketing campaign in 2019.
How to start an email marketing campaign
Trust me on this getting started with email marketing is the easiest compared to other marketing channels as this is less hassle-free. Now I will talk about 5 steps which will help you start your email marketing campaign in 2019.
1. Develop a plan:
Always remember one thing that failing to plan is like planning to fail. You need to plan properly what you are about to do weather its email marketing of social media marketing. Here are two things which you need to keep in mind while developing a plan.
- Set the target audience:
First, you need to decide who are your target customers. You need to ask yourself some questions like who are they? What do they want and then customise your email according to the needs of your target audience?
- Set specific goals:
Now you need to ask yourself what you want to gain from this email marketing campaign. Do you want to boost your sales? Or you want to just create awareness. Then you need to compare your goals with the industry benchmarks which will provide you with an insight into the feasibility of your goal.