Social media is always a trending topic is the internet world. Half of the internet population is using at least one social media account and the number is always on the rise. Social media is always being used for different purposes whether it is for business purpose or political social media is considered as the main focal point. When you are starting a business most of the individuals go into a tailspin on choosing which social media platform is best for the business. On this article, I will try to answer this question which will help you to figure out which social media platform is for your business.
Why social media platform is important for your business
We all know that advertising is the act of exchanging interest to consumers. Social media is a marketing tool or platform that helps brands create awareness and social credibility. Social networks include not only communicating with your clients, but also encouraging them to communicate with you. In reality, due to their interest in the product or service, 73.4 per cent of users would follow a brand. This explains why social media platforms are so vital for your business. There are actually a few reasons why you should consider investing your time and effort is social media.
1. Awareness: You can substantially increase the platforms to distribute and syndicate your content by having social media platforms. It ensures that you have the opportunity not only to share but also shared by users. Even though you may not go viral, but it will definitely increase brand awareness.
2. Cost-effective: Social media is free. So you can basically create a free account on most of the platforms. And, you could also pay to promote one or two posts. Or you might even be running an ad. But there’s is forcefully doing it and it is not a must. That’s why social media is relevant. This enables you to pay as much or as little as you like.
3. Increase sales: Advertising on social media relies heavily on word of mouth marketing. Ultimately, because of the need for social currency, you are sharing your company, content and experience, and having people to talk about you. You become a reliable suggestion to your friends when someone tags or mentions your company in a tweet. Plus, this way you are likely to be placed before performance leads. Growing your leads and referrals and potentially increase your sales around the globe.
The three points I mentioned is actually enough to convey the importance of social media. Every company or business want to create awareness in a cost-effective way which will lead to increased sales.
Social media checklists
Before we jump into choosing the best social media platform for your business you need to complete the below checklists first. Based on your answers you need to select the platform. So let’s start:
1. B2B vs B2C:
You’re either B2B or B2C? Because things are changing so rapidly that’s why if people want to buy things, we’re not yet to the point out go to social media sites. There are variations such as shopping for local goods on the markets on Twitter, but a general rule of thumb is that people on social media are at the bottom of the selling funnel. What this means to you is that for the stage of the wrong customer, you may be aiming your advertising or social media strategy. The probability of them going all the way down the tube instead of heading to the next topic in their list. If you are a B2B business then your main objective will be to create awareness while on B2C your main objective will be generating sales.
This is one of the most important checklists. You need to figure out who are the people who need your product or service. You need to set a profile for the audiences and set demographic interest to do that you need to ask the following questions:
- Where does your target audience live?
- What the age of the audience?
- What is the average income of your audience?
- What do they like or dislike?
- Which platform do they spend their most time on?
3. Set goal: Goal setting is really important when you what to be successful whether its social media or your life you need to set some specific goals for your social media efforts. For example, do you want to just raise awareness ? or you want to increase sales. Be specific and plan your social media marketing efforts surrounding the goals you have set for yourself.
Which social media platform is better for your business
As of 2019, we know about around 65+ active social media platforms but not all of the platforms are worth talking about. On this section, we will discuss the top 7 social media platform which you can promote your business.
With more than two billion people, Facebook is the world’s most popular social network. As a consequence, if they have access to the Internet, you can meet just about anyone on Facebook. Which means that nearly everybody has a Facebook account in your customer base. Facebook gives you the opportunity to transform your customer base into a group with such a broad appeal. Through creating a simple Facebook page, you can post behind-the-scenes views at your company, new deals on your products, and more. Creation takes just a few minutes, and once you post any videos, you can start reaching out to the people who follow you. For in-depth understanding make sure you read how to use Facebook for marketing.
Twitter provides its followers with a steady stream of Online information and new content. Each month, it has millions of active people, and almost every company in the world has an account to track their clients. It might not have the same mass audience as Facebook but it is still one of the planet’s most popular networks. Twitter, however, renownedly restricts its consumers to 280 characters or fewer tweets. That means you need to be descriptive, fascinating, and insightful in one tweet, and that’s not easy. But people can love or retweet what you’ve written so you can appeal to a wider audience when you do it correctly. Essentially, it doesn’t get much better than Twitter if you want to broaden brand awareness.
With a majority of users under 25, Instagram is one of the young social networks out there. It makes it the perfect social network for youthful, trendy audiences advertising brands or companies. On Instagram, photographs and short videos with a small amount of text perform incredibly well and sync with your Facebook and Twitter profiles so that you can use the same images across multiple platforms. Instagram appears to have greater popularity in urban areas, meaning firms focused on clothing and new innovation would typically do well than firms concentrating on agriculture and homebuilding. While that’s not to say that if you’re not a young, trendy company you still can’t find success just that you’ll have to be a little more creative with the pictures you’re taking.
In regard to professionalism, LinkedIn can not beat any social network. It is a vibrant staff and business owners network that communicates and interacts on a professional level, making it much more organized than other social media platforms. As a result, consumers tend to respond to B2B content better than B2C content.Generally, this means companies doing business as clients will have more impact than firms selling directly to consumers. Decision-makers and influencers are all over LinkedIn and you can get another sale if you can get your brand and message to them.
Youtube is something of a challenge when we are talking about advertising because so many users use it. On YouTube, both comedy and music do well, but that doesn’t mean you can’t use it for your business. It’s the inverse, in fact. Reviews of goods, instructional videos, and related material perform incredibly well on YouTube, particularly if you want to educate your target market. Plus, once you’re making a video, the search results will begin to appear in Google and YouTube, and you can also promote it on other social accounts. You simply can not beat YouTube when you want the customers to learn something new. The best part is you can also earn money from youtube.
Pinterest is a platform where visual art is posted so that others can see it. This can include anything from a jacket to an illustration that almost any company can find in this social network at least a portion of its niche. It is a great place to promote new visual content, particularly if you manage boards on a regular basis. Use a visual development guide to collect any figures or other useful, evergreen material that will keep getting pins and raise awareness of your product. This is particularly helpful if your company produces an item or provides a service specifically for women 85% of Pinterest’s user base is biologically female.
Snapchat is popular with younger users, so if the business concentrates on people under the age of 30, they can thrive here. Established in 2011, it has about 180 million registered users who send their friends and fans snaps and quick photo or video messages. The secret is that these clips last only once. It is gone for good after you watch. But you can also add a story that lasts longer. Snap chat is not for web users, Snapchat is fully focused on their mobile app. Yet movies, cars, lifestyles and other companies reaching millions of users on snap chat. A good example of a Snapchat business account is Red Bull, which packs its energy drinks with photos and videos from these and other activities throughout the world.
Its time for you to decide which social media platform is best for your business. It depends entirely on the people whom you want to reach. But its always a good idea to have at least three to four social media channels to increase the credibility of the users.
Hi, This is Ifran from GGTaskers I love to write about the latest Digital marketing trends and topics at the same time I am a digital marketing enthusiast. Thank you for reading my blog if you have any concern or suggestion leave a comment below... Cheers