Whoever owns a website you, me or your neighbour, anyone and when I say anyone I mean anyone wants to reach the first page of Google. Why? Because everyone wants attention and in the world of website attention means traffic. Everyone wants traffic on their website and the easiest way to get traffic is reaching the first page on Google and it not that simple as it sounds. Thought to reach the first page you need you to have a lot of patience and dedication but it’s not impossible. Today I will explain how to take your website to the first page on Google.
How Google Search Engine Works
SEO is a list of methods and instruments designed to guide organic traffic from search engines to your website. This enhances your brand awareness and gives your business more prospective clients. SEO focuses on high-quality material. Websites that supply useful material are ranked higher by Google on the search engine results. High-quality contents also enable you to gain the exposure and trust of your target audience. This will allow them to return to your website more frequently to find precious and informative contents. Online users who access your site using some specific words which are connected with your website or business. Thus, such users will turn to paid clients more frequently. This is why SEO is considered as one of the best ways to increase the conversion rate as it has greater ROI compared to other advertising methods like TVC or radio ads. Many people confuse SEO as a paid method but SEO is completely free and it is not like Adwords PPC campaign where you pay the search engine to reach the top. The traffic you get from SEO optimization is completely free of cost. But it’s hard to reach the first page of Google as the competition level is high. Google has integrated software devices that check pages regularly throughout the Internet, takes snapshots of every site, every page and store them into a huge base of data. When Google takes a snapshot of your web pages, the system of Google takes into account everything, from your words, photos, videos everything. Google set relevancy of these pages based on keywords which you use on your website’s content. When a user searches for a keyword Google’s algorithm decides which website or page is the most relevant with searched keywords. This result page is known as SERP or SEARCH ENGINE RANKING PAGE.
Why You Need To Pay Attention To Google Search Engine
Do you know which is the best place to hide a dead body? It’s Google’s second page lol. I don’t know who came up with this but let me tell you he is on point. Suppose you want to know what is the current population of the world and you googled it. I can assure you will find your answer on the first page of Google but the interesting fact is the pages on the second page also have the answer. But you will never reach the second page. That’s why you always need to focus on reaching the first page of Google. As its number one or nothing. Do you know who was the second person who landed on the moon? I bet you don’t as nobody care about the second person its either number of or nothing. Sometimes reaching the first page is also not good enough as according to a survey the first three links of the SERP gets the 55% of the clicks. So I guess you have a pretty good idea now why it is important so important. In today’s world, it’s important to have a powerful digital existence for every small or large company. It is no longer enough to develop a single product or service which is unique. The best way to reach more audience is to develop a strong digital footprint which makes the users follow it.
The website of your company is a central marketing tool which must be given top priority if you want to sustain in this digital era. You can use this to lure and turn prospective clients into loyal customers.
How to take your website to the first page on Google
There are actually two different ways you can take your website to the first page on Google. I have already talked about both. The first one is easy which is PPC but can also a lot of money but it can take you to the first page on Google in no time. The second one is SEO which is our main focus on this article. But before doing anything you need Index your website on google.
1.Index your website:
The first what you need to do is see if your website is on Google or not. Always remember one thing that Google is not the internet. You can have your website on the internet but not necessary you have it on google. So you need to submit your website to Google and Google will index your website. First, you need to find out if your website is indexed by Google or not. Type site:yourdomian name and search for it on Google. If your website’s pages appear on google’s search then your website is already indexed by google. If not then follow this link:https://www.google.com/webmasters/tools/submit-url and submit your website. It takes two to three weeks for Google to index your website.
2. Pay to play:
The easiest way to reach the first page of Google is to pay for it using Adword. First, you need to do is choose a keyword by which you want your audience to find your website. Then you need to bid for the keyword the higher the bid, the chances are higher that your website will be on the top of Google. The bid you select is the amount you have to pay when a user clicks on the Ad you place. That is the reason it’s known as pay per click. If you ever consider using PPC you must seek expert help.
3. Reach organically:
Finally, we have reached our main focus point which is how you can reach Google’s first-page organically. These are the pages which show up below the paid ones and this is the natural way of doing it and you can’t pay search engines for it. To reach organically you need to keep a few factors in mind. Such as:
- Content is the king:
The pages of your web site should include unique and useful information to help your target audience or customer. The longer the better, the greater the quality the better the chance you have reached the first page of Google. You should always try to help your audience by providing contents which are high in quality. The content can be blogs or information from your website’s content. But keeping the current trend in mind most SEO experts suggest blogging.
Google will rank your site higher if other websites like their contents with yours, and particularly big websites with content relating to yours. Links to your website from third parties give Google a green signal and a vote of assurance that your content may be worth raising SERP.
Most people are now searching for information using smartphones. Are the pages in your website responsive to all devices? You must optimize your website for your mobile devices and other portable devices so that your website’s contents can be navigable easily. This will help the users to find the information on your website easily.
- Loading speed:
Your website’s loading speed is one of the major factors behind ranking higher on SERP. Most of the users will leave your website if the page takes more than 3 seconds to load. You must optimize your website so that it loads in 1 or 2 seconds.
Of course, you’ll be placed higher if you use keywords use effectively in your website’s contents like and so the title of your website. Never do keyword stuffing because it’s obsolete and will harm your website and you might be blacklisted as well. Write your content for humans, but keep Google in mind. Do not use too many keywords and always keep it simple.
- DA (Domain authority):
The more time you have a domain it will be easier for you to rank higher. The more content you will post under your domain name the better it gets. If you get more backlinks your domain authority increase. Domain authority has a direct impact on your search engine rankings.
When doing SEO not giving up is the key and always remember that it’s an ongoing process rather than a static one. Google’s algorithm is changing frequently and if you place your website on the first page for one particular keyword it doesn’t mean that you will stay there. The search engine ranking is changing as you are reading this blog. So that’s why SEO is an ongoing process.
If you want to set up a website on your own then WordPress is your best option. We all know WordPress is SEO friendly but there is still a lot of work you must-do if you want to improve your WordPress SEO. We have seen some dramatic changes in SEO from google over recent years and now SEO is not only about keyword stuffing and building backlinks. There are lots of factors you need to keep in mind if you want to manage the SEO of your website. In this blog, I will discount 10 tips on how to improve WordPress SEO.
What is SEO and why it is important
Search engine optimization which is widely known as SEO is a method which optimizes a website or any content on the internet to improve its search engine rankings. SEO also helps to increase the quality of the website by making them faster and user-friendly. While no one knows exactly Google’s algorithm, SEO experts have discovered a range of different factors that appear to affect the ranking of the websites via careful analysis. SEO enables business owners to create quick, robust and user-friendly websites which appear top of the search engines. This helps them to bring more potential customers to their sites. SEO is a structure with guidelines and processes, rather than a static process. Whether you have a website in WordPress or Drupal SEO is important for every kind of websites. There are lots of reasons why you must focus on your website’s SEO. Here are some reasons:
1. Organic traffic: Organic traffic is an important part of most of the company’s website performance, and also a major component of buyer funnel because it’s the natural way of users to complete a purchase and to engage with a product or service.
2. Gain credibility: Every experienced SEO experts aim to build a strong solid foundation for a fabulous website with tidy and effective user experience. The faith and credibility of any brand and its digital assets can be easily created by focusing on a strong foundation of SEO.
3. Increase conversion rate: Businesses with an SEO optimized website bring more customers and grow twice as fast as those without one. SEO is definitely today’s most efficient and cost-effective marketing strategy. It will also bring more clients who are looking for your service or product frequently.
4. SEO won’t cost you a fortune: SEO costs money because all the good things in the world are not free. But comparing to other marketing technics SEO is relatively cheaper not to mention the return on investment (ROI) is much higher. Don’t judge SEO as a marketing expense rather count it as a business investment.
5. Better user experience: Everyone wish to improve organic rankings and maximize visibility. Few understand that the best experience for users is an important factor in getting there. Google has actually learned how to define the positive and constructive or unfavourable user experience and has been a crucial factor in the success of a web site.
Now you understand why SEO is important for your website and its time for some tips which will help you to boost your WordPress website SEO. Just make sure you follow the tips I mentioned step by step.
10 tips for boosting your
1. Hosting providers:
The first phase is to make sure your website is loading quickly because speed is a significant variable in Google’s SEO algorithm. You can contact your hosting provider if your site does not load quickly. Suppose your website has a very heavy page still that website needs to load under 1.5 second. If your hosting provider fails to point any specific reason why your website loads slowly then you need to assume that the server itself is slow and its time to switch your hosting. You want to select a hosting provider that is dependable and reputable for good performance. Even for a present website, if your current provider does not fulfil your requirements, you may want to consider changing the host.
2. Start with blogging:
WordPress has a builtin blog as WordPress started as a blogging platform. What I will tell you now will come as shock. You need to discourage search engines from indexing your site. Are you confused? I know you are, let me explain. If you discourage search engines from indexing your site then Google bots won’t be able to index your site this will prevent your site from appearing in the search result and it will also keep your site out of Google’s blacklist. You don’t want your site to fall in Google’s blacklist as it will be a nightmare for you as it really hard to get out of Google’s blacklist. The idea is to get your website’s structure on point first then turn on the visibility.
3. Set your permalinks:
Permalinks are the digital address for your website’s post. To keep it simple it’s the URL. Permalinks play an important role in WordPress SEO as this is how Google finds your content. Though it’s not good to change the permalinks of your website sometimes to boost your SEO changing permalinks is important. WordPress offers 5 types of permalinks and a custom one. I will recommend the post name permalink stature as you can put some keywords there which will help you to better place your content and this type of permalink structure is SEO friendly.
4. Carefully select a responsive theme:
The theme you select for your website is an influential factor for your WordPress website’s SEO performance. Your theme influences the look and design of your website provides cool features and also contributes to your SEO. Your theme can also influence the speed of your site which is essential, as I have mentioned before. How the theme was created also matters as well written codes increases your chances of performing better in search engine result pages(SERPs).
5. Create sitemap:
The sitemap contains all of the web pages of your blog and other content and it arranged all the pages and content in a hierarchical manner. It offers a fast approach to find out how your website is designed. Although these sitemaps have formerly been intended to assist users to access pages, now their main aim is to transmit search engine bots, they are also known as crawlers with data and information about the website.
6. Use an SEO plugin:
You might not be acquainted with the word plugins if you joined the world of WordPress recently. These are tiny software extensions you can install on your WordPress website to add more functionality to your site. There is a plugin to assist your website do anything, even in search engines. There are a lot of plugins which will help you to improve your website’s performance. Such a plugin is Yoast SEO. This plugin will help you to optimize your contents to perform better in search rankings.
7. Write well-optimized contents:
I hope you understand the concept of keywords. If you don’t know how to do keyword research for your contents make sure you read how to do keyword research for WordPress blogs for free. You need to select a focus or main keyword and you need to place that keyword on your title, slug, meta description, H1, H2 and H3 tags. Google crawlers will look for these keywords and thus it will decide if your content is relevant or not. You must avoid keyword stuffing or use of irreverent keywords.
8. Pay attention to image SEO:
Many people put so much focus on the text content that they forget about the images. You need to use an optimal number of images on content and use proper information on the image’s title, alternate text, caption and description. You need to provide your focus on alternate text or alt text as this how the search engine finds out what is the picture all about.
9. Decrease loading time:
At the start of this content, I have already discussed the importance of loading time. Web hosting is not the only issue behind the loading time of your website. There are other factors which increase the loading time. The images can be an issue if you upload high-quality images. You need to compress the size of the images without hurting the quality. Using too many plugins or heavy theme is another factor behind increased loading time. So make sure you deactivate the unnecessary plugins and use a theme which is lightweight.
10. Focus on fresh contents:
The final tip for improved WordPress SEO is focusing on a niche and trending fresh topics. If you blog about topics which are broad the change of hitting the first page is quite tough as thousands of people wrote about the same topic like hundreds of times. So you need to select a topic which is niche and fresh and please don’t forget to post fresh content regularly.
Always keep in mind that SEO is a continuous process, not a static one. If your target is to reach the first page of google it will take time so you need to do it stay paitent and keep your eyes open for new tips and tricks.
There are very few people out there who do not understand the importance of SEO. Most people exhaust themselves by doing SEO for any particular web page or the whole website but forgets about image SEO. Image SEO optimization is an integral part of your blog. You can use a few basic tricks to optimize your images better. On this blog, I will show you how you can SEO optimize your WordPress Images.
Step 1: You need to go to your ‘website’s backend or for WordPress; ‘it’s known as wp-admin. Wp-admin is the universal login for WordPress website. Suppose your website is www.example.com then you need to type the URL as www.example.com/wp-admin.
Step 2: After you log in, you will land on your dashboard. Now you have to make sure that you log in as Admin. It is essential to log in as Admin as only the Admin has editing access over the images. Different roles can be assigned to different users on WordPress, so you have to make sure you select a user who has admin access.
Step 3: On your dashboard, you will find a tab called media. This tab has all the images you have uploaded on your WordPress website. Click on the media tab.
Step 4: After you click on the media tab, you will find all the images. Now you need to select the image you want to optimize. To choose the one, you need to click on the picture which you want to optimize.
Step 5: A new window will open where you need to enter the title of your image first. Make sure you provide a title which can easily be related to the image you are optimizing.
Step 6: The caption section can be visible from the frontend if you want it to be displayed. So make sure you write a caption which reflects the image purpose.
Step 7: Alt text is the most crucial section here. Alt-text is also known as “alt attributes”, are used within an HTML code to describe the appearance and function of an image on a page. Google is not a human being, so it can’t see the picture, but it can read the image by reading the alt text. So make sure a proper alt text is given.
Step 8: Provide a description which will include all the parts in one descriptive section. The description parts need to descriptive but make sure it is not too lengthy.
Step 9: You should be all set by now. You don’t need to click any button or save it manually as this part is always saved automatically. You need to need to make sure one thing that the texts are placed or not. To make sure you can go to the media tab and click on the image you just optimized.
Image SEO is getting popular these days, and very few people are making the most out of it. If you run a blog or a simple website, make sure your images are well optimized.
Keywords are one of the fundamental blocks of SEO. Keyword research can make a big difference in your SEO performance. So when you are doing SEO for your blog, you need to be extra careful. There are many keyword tool software out there, but most of them are paid. Today I will show you how you can do keyword research for free.
Step 1: There are many keyword research tools out there. The best one, in my opinion, is the Google Keyword Planner. But you need to run an Adword campaign to unlock the keyword research tool. So as we are doing it free, we will choose an alternative to Keyword Planner, which is the Keyword Tool.
Step 2: When you reach the website of Keyword tool, you will find two boxes on the first box, you will put your primary keyword or focus keyword. Suppose we will keyword research for the topic How to contact WordPress support. For this topic, the focus or the main keyword will be WordPress support. Then you need to select your location.
Step 3: To start the keyword research, you need to press enter or the search icon on the right side of your screen.
Step 4: The top keywords which will come top of the list are the most searched ones and also the ones with the most competition. So which keyword you will choose will depend on your blog topic. But make sure you select the relevant ones.
Step 5: Now, you need to go to your website’s backend or for WordPress; it’s known as wp-admin. Wp-admin is the universal login for WordPress website. Suppose your website is www.example.com then you need to type the URL as www.example.com/wp-admin.
Step 6: After you log in, you will land on your dashboard. Now you have to make sure that you log in as Admin. It is essential to log in as Admin as only the Admin has editing access over the blog posts even if you are not the author of that blog post. Different roles can be assigned to different users on WordPress.
Step 7: On your blog post, you will find a tab called posts. To add the keywords to the posts, you need to click on posts.
Step 8: Now, you have to select the blog on which you need to add the keywords. To do that you need to click on the blog post, which will take you to the backend of blog website.
Step 9: On the backend of the blog, you will find an option called Tags. On this section, you need to add the keywords. Make sure you add 4-6 keywords. The keywords you add must also be there on the blog texts.
Step 10: Once you are done you need to click on update which will update your keywords on your blog.
Keyword research is one of the essential parts of your overall SEO strategy. The perfect keywords will make the difference between your uprise or your downfall. If you still have any confusion, please leave a comment below.
For business, SEO is crucial because it offers organizations with increased visibility in this digital world which helps them to attract new customers. 81% of B2C and 94% of B2B buyers perform online searches before purchasing a product or service, so the businesses without a strong online presence will lag behind the competition. A solid SEO approach will allow businesses to place their websites and content highly on the search engine result pages and to grab the attention of potential customers eventually placing them on your sales funnel. Search engine optimization which is widely known as SEO is a method which optimizes a website or a content on the internet to improve its search engine rankings. SEO also helps to increase the quality of the website by making them faster and user-friendly. While no one knows exactly Google’s algorithm, SEO experts have discovered a range of different factors that appear to affect the ranking of the websites via careful analysis.SEO enables business owners to create quick, robust and user-friendly websites which appear top of the search engines. This helps them to bring more potential customers to their sites. SEO is a structure with guidelines and processes, rather than a static process.
Onsite SEO VS Off-Site SEO
If we talk about the stages of SEO there is actually three stages of SEO. The stages are:
1. Technical SEO
2. On-site SEO
3. Off-site SEO
On this blog, I will focus on the onsite and offsite SEO how these two works and which one is more important. If you want to know why SEO is important for your business you can check out why SEO is important for business. So let’s start:
Onsite SEO sometimes referred as On page is the process of optimizing the contents on a website to reach higher rankings on search results and earn more organic traffic on the website. Onsite SEO not only helps to rank pages higher on rankings but also interpret the content of a website which helps users to find their queries quickly and effectively. At the heart of Onsite SEO is the understanding of the website just like a human being to extract the values out of a website or webpage like a human seeks when he or she is searching. The objectives of onsite SEO is to make the life of users and search engine crawlers to:
1. Learn what the website is all about
2. Make the website relevant on search queries by a keywords
3. To determine if the page worthy of higher ranking.
When you are working with on-site SEO here are some factors to keep in mind:
1. Title Tags:
Put the relevant keywords in your title tags for each page of your website. You need to make sure the tags you are using actually represent the page’s content.
2. Headings (H1):
Headings are actually the biggest words on the page other page copies for this reason search engines provides headings more weight. It is a great idea to insert in your target keywords into the headings but you must ensure that you reflect your page content accurately by the given headings.
3. URL formation:
If possible, insert keywords in your URLs. But do not alter all your current URLs to insert keywords. If you don’t plan to redirect your old URLs to your new URLs, you should not change the old ones. Before doing this, consult a specialist.
4. Alt text for pictures:
You should be able to add something called “alt text” to all the pictures on your website by using any content management system. The average visitor cannot see this text. Alt-text, in fact, is used to help totally blind users to understand the subject of your pictures by the display reading software. Searches engines crawl pictures your website’s content in a similar way, so it will actually help search engines to know the content of your site if you insert certain keywords while correctly describing the picture.
5. Loading speed of websites:
Google tries to help its users to find what they want to see and offer the best user experience as quickly as possible. Therefore, your search results can be improved by optimizing your pages to load more quickly. There is a couple of ways by which you can increase your websites speed.
6. Relevant content:
Your content must be useful for users. The users need to be able to find what they are looking for and if they are looking for something too specific to be able to find your page google will rank your website higher on the ranking list. It must be readable and give the end user value. If your content is useful Google has several ways of measuring it before increase your ranking.
7. Internal link:
One page of your website can be linked with another page. This is also good for users and search engines. This is a link to one of my blog which is on the importance of SEO for business.
So you now you know all the technical side of the on-site SEO. So now you need your offsite SEO started. The publicity of your site and of your content to external sites is actually offsite SEO. All the crucial aspect of a successful Offsite campaign are guest blogging, social media, and reviews. You should start with the following strategies and advice:
1. Link building and influencer:
When a user enters a query, search engines assess who or in what order the contents are displayed. Search engines use sophisticated algorithms in their ranking (Google uses over 250 data points) formulas to ensure the best outcomes that a searcher will find beneficial and useful. It has been shown that results (positive as well as negatively) are directly influenced by links that actually point to a website. When links come from trustworthy sources and are supported by quality content, the results are positive. When the link is from poor, untrusted sites with little actual content, the results may be disastrous and may even lead to the de-indexation or blocking of search results pages by search engines. So how can you get quality links ??? The simple answer would be an influencer. Individuals and publications who already have customer faith are influencers. You need to approach those influencers for high-quality link building:
1. Detail the customer’s demographics ( Age, Sex, interest, income, etc)
2. Look for the influencers who can reach your target customers or already have reached to the target customers.
3. Look for relevant ways to look for the influencers who are the market leader on your industry.
You will create high quality links with offsite content that is helpful to your audience, by connecting with trustworthy influencers. Mainly, you will gain the authority and confidence that the influencers already have and that will help you to expand your business.
2. Review marketing:
It is already proven that positive reviews actually influence the results of local SEO, which will lead to more clicks and to create faith in potential buyers. You offer your consumers an outstanding service or product, but you still have zero reviews. The truth; you must ask for it. Does that seem straightforward? The majority of consumers with whom I have worked with have no formal review process. So after finishing a project I usually ask for their review.
3. Content quality:
You can never compromise with your content quality. If you have excellent quality content the users will eventually share your content and it’s just plain facts. The continuous posting of high-quality content will eventually place you as the market leader.
4. Social media:
You should never only sit on one platform. If you have a great content share it on different social media platforms like facebook, twitter or linkedIn. Social media is also a great way to reach your customers.
The tradeoff between onsite and offsite SEO
If you reach this point I hope you are pretty sure about both onsite and offsite SEO. Onsite SEO is clearly the winner here and I will put Onsite SEO on the top of the pile. You need to get your onsite SEO correct first. If your website is not well optimized there is no point of promoting it. You need to get your website optimized first then put some great contents into it and finally promote it. So the moral of the story is there is no tradeoff between onsite and offsite SEO. These two goes hand to hand and together they create a great SEO experience.
For business, SEO is crucial because it offers organizations with increased visibility in this digital world which helps them to attract new customers. 81% of B2C and 94% of B2B buyers perform online searches before purchasing a product or service, so the businesses without a strong online presence will lag behind the competition. A solid SEO approach will allow businesses to place their websites and content highly on the search engine result pages and to grab the attention of potential customers eventually placing them on your sales funnel.
Search engine optimization which is widely known as SEO is a method which optimizes a website or a content on the internet to improve its search engine rankings. SEO also helps to increase the quality of the website by making them faster and user-friendly. While no one knows exactly Google’s algorithm, SEO experts have discovered a range of different factors that appear to affect the ranking of the websites via careful analysis.SEO enables business owners to create quick, robust and user-friendly websites which appear top of the search engines. This helps them to bring more potential customers to their sites. SEO is a structure with guidelines and processes, rather than a static process. In simple words SEO can be broken down into three stages:
1. Technical SEO ( Crawling and indexing )
Technical SEO is the very first phase of the SEO process. Technical SEO has no relation with the actual content of your website or website promotion. It is about is setting up your website configuration to make the tasks of the search engine crawlers easier. Usually, you don’t have to constantly deal with it again once your technical SEO is correctly done. But the catch is if you create an issue with indexing and crawling it will affect your website ranking negatively.
2. On-page SEO ( Content optimization )
The second phase is on – site SEO. On-site SEO is mainly concerned with the contents and other components on a page. In contrast to technical SEO, the focus of on-page SEO is to provide search engine crawlers with sufficient signaling to understand the content and its meaning. Search engines are not like you and me. It’s not a human so it will not read your page as a human does rather it will look for signals to find out what the page is trying to convey. When you are dealing with On-page SEO you have to work with:
2. Website structure
3. Title line optimizations
4. Page Headings
5. Internal links
If you correctly optimize these components of your website it will send correct signals to search engines. If done correctly on page SEO will help you to improve your site’s credibility and make it user-friendly. Sometimes On-page SEO is also known as content SEO.
3. Off-page SEO ( Website promotion or Backlinking )
Off-page SEO is the third stage and like on page SEO it can help you to improve your website’s rankings. Off-site SEO is usually known as a link building but I actually prefer to use the term promotion because off page SEO employees much more techniques and methods than just link building. Search engine algorithms actually looks in the index and try finding the best pages which satisfy the user’s intention when a user types a search query. The very first positions of the search results show the pages which are excellent candidates. The number of inbound links also can be referred to as backlink is one of the reasons for determining the position of the web pages. Backlinks are actually a sign of trust, which can greatly impact your search engine position, depending of course from where the links are coming. So if the links come from a reputed and trusted site, your ranking is affected positively. You will adversely affect your ranking if you have paid for links. Links from article directories, linking farms or an exchange result. This is a breach of Google’s guidelines and most likely a Google penalty will be imposed on your website.
Why SEO is important for Business
1. SEO brings organic traffic:
Organic search is an important part of most of the company’s website performance, and also a major component of buyer funnel because it’s the natural way of users to complete a purchase and to engage with a product or service. The marketing people know, Google owns much more space than other search engines like Yahoo, Bing, Baidu, Yandex, DuckDuckGo and many more in the Search market. This does not mean that all other search engines platforms do not contribute to a brand’s visibility. They do, but Google has approximately 75% of the search engine market share and is the clear leader so google’s guidelines need to be followed strictly to bring more organic traffic to your website.
2. SEO gives your business credibility:
Every experienced SEO aims to build a strong solid foundation for a fabulous website with tidy and effective user experience. The faith and credibility of any brand and its digital assets can be easily discovered in by a strong foundation of SEO. When a business or a product appears on the first page of google it gives the customers great confidence that this product or business isn’t shady because it appeared on google and google never lies. (wink)
3. SEO results in better conversion rate:
Let’s face it, perhaps one of the biggest reason to have a website is to stand out from the crowd and then increase your base. If not, why invest money in advertising, isn’t it? Businesses with an SEO optimized website bring more customers and grow twice as fast as those without one. SEO is definitely today’s most efficient and cost-effective marketing strategy. It will also bring more clients who are looking for your service or product frequently.
4. SEO enhances user experience:
All wish to improve organic rankings and maximize visibility. Few understand that the best experience for users is an important factor in getting there. Google has actually learned how to define positive and constructive or unfavorable user experience and has been a crucial factor in the success of a web site. The user knows what they want and if they don’t get that it will cause a huge problem in result the performance of the website will suffer. If you want to reach the 1st page of google search you must follow the guidelines provided by Google and which will result in enhancing the user experience. At the core of this matter is providing users the correct information they are looking for in just a matter of click. Strong SEO ensures a better user experience which leads to better brand positioning.
5. SEO is cheap:
SEO costs money because all the good things in the world are not free. But comparing to other marketing technics SEO is relatively cheaper not to mention the return on investment (ROI) is much higher. Don’t judge SEO as a marketing expense rather count it as a business investment. Good implementation of SEO gives your business long term value and it will only get better with more and more incoming engagement.
6. SEO helps you to build brand awareness:
You clearly want it to be as high as possible in the search engine rankings when people are looking for the products or services you sell, but it is not only because you want them to visit your own website. In fact, it is worthwhile simply to show specific terms directly related to your company or your products in users search results. For example, most searchers do not just search once, click on a website and end there. They are searching, clicking on certain websites, modifying search terms for the second time, searching again, clicking on certain websites, further expanding their search terms, searching again and this goes on and on and on. What does that mean to your company? It implies that if you can show continuously that you actually connected with the values that are customers looking for they will probably end up clicking through your website, and since you have shown all their search results continually, they are more optimistic of you and this is how your brand awareness reaches a new level.