During 2020 we became more and more familiar with phrases such as “Stay at home” and “The new way of living” when the coronavirus pandemic bombarded us.
Brick and mortar businesses were closed as the world went into lockdown, and only those online were still able to operate. This change in how we were all told to work from home changed how many businesses operate for good.
More people have been drawn towards freelancing platforms than ever before. It has also changed the way businesses that were once solely office-based are now working remotely.
So does this mean the end to the traditional offices? Research has shown that once offices reopen, there is to be a reduction in full-time staff. Offices that were once busy with so many will be restructured and allow the flexibility to work from home. It’s believed that more businesses than ever before will look into outsourcing.
In 2021 the number of virtual offices has hit an all-time high with people working from home. During the pandemic, many office-based businesses had no choice but to reconfigure how they were operating to survive and have become equipped to allow the flexible way of living to be the norm.
Businesses have also grown used to virtual meetings using platforms such as zoom to reduce the number of face to face meetings. Virtual meetings are more likely to become the norm of how businesses operate, giving staff the flexibility to work not just from home but from anywhere in the world.
Consumers are also favouring virtual meetings with agencies as it saves time and money on commuting. Virtual meetings also give the flexibility to hold meetings at short notice on updates on clients projects and resolve any queries that need addressing.
Ever since the coronavirus hit us, it has completely changed how we are operating with people working from home and businesses cutting costs by turning to freelance platforms.
Many people who once worked in a full-time office job have now turned towards freelancing platforms for additional income. The number of people now calling themselves freelancer is more significant than ever before across all sectors.
In the UK, two months into the first lockdown, the number of freelancers grew by 26%. It has been the biggest leap in freelancers due to the demand for full-time staff by many UK businesses.
Is this the new way of working now? Many businesses say that this will be the new way of working and hiring staff to work from home instead of the daily commute and office expenses. Workers have said they prefer working from home and enjoy the freedom of working from the comfort of their own home and the opportunity to earn more.
1 in seven freelancers across the UK is a mother and are now enjoying working from home and favouring the new way of working from home in this new way of living.
More and more businesses are now open to a new way of getting their work done, and not only does it save them money for the full-time staff, but they also say it cuts down on the need to explain and monitor staff performances and deadlines. With a freelance platform, it allows them to select from any number of workers available and brief them on the requirements and decide on whom they wish to hire at an affordable price.
Many people who used to see the freelance world as casual and insecure now recognise it as progressive and dynamic. In the world of technology we live in and the internet’s power, it has given us all a lot more opportunities than was ever possible, even ten years ago.
Shopify and WooCommerce both are two incredible content management system with lots of features. It can be a nightmare if you have to choose between any two of these CMS. But don’t worry I am here to end all of your confusions but there is no ultimate solution when it comes to choosing a platform for your Ecommerce business as the features and the technologies are changing day by day. Some people will say Shopify is the best and some people will say Woocommerce is and there will always be some die hard fans out there. On this blog, I will try to give a clear comparison between Shopify and Woocommerce from a neutral point of view.
What is Shopify
Shopify is a full fledged E-commerce platform that facilitates creating an online shop, accepting orders, taking payment and handling your stock on one system without ever taking into consideration the technical elements like managing a page, hosting, site security, caching, etc. Now let’s look into some of the advantages and disadvantages of Shopify:
- Shopify plan includes hosting.
- Shopify provides 24/7 support.
- Shopify enables the integration for the different marketplace and social media sites.
- Less learning curve.
- Ideal for people with less technical knowledge.
- For extensive customization, you need to learn how to code.
- Only the expensive plans include a professional reporting feature
- You can’t integrate MailChimp into Shopify.
What is Woocommerce
WooCommerce is also an open source content management which is based on WordPress. It helps you to build shops online, take payments, and take care of the products, manage inventory and many many more. As you know it runs on WordPress so you have access to thousands of plugins and themes which can help you make an excellent E-commerce platform. Here are a few advantages and disadvantages of Woocommerce of Woocommerce:
- Woocommerce is completely free.
- Wide range of themes and plugins available for this platform.
- Woocommerce is an extensive system and highly customizable.
- Woocommerce is easy to use.
- You can integrate any payment gateway.
- Woocommerce does not offer 24/7 customer support.
- Theme customization can be costly.
- Optimal security.
Now we understand the basics of these two platforms. It’s time to cover more in depth information about these two platforms. I have taken five key points which most people must consider before selecting any E-commerce platform those are:
- Ease of use
Price is one of the key factors in decision making for most of the businesses. You need to assess the expenses when starting your eCommerce website and how the costs will increase, as more resources, add-ons and other services you will be needing in the future.
Price of Shopify:
It is really easy to start a store in Shopify and the basic plan is just $29 per month. There are actually three tiers of plan in Shopify:
1. The basic plan will cost you $29 per month.
2. The normal plan will cost you around $79 per month.
3. The advanced plan will cost you around $299 per month.
Each plan of Shopify has an SSL certificate, domain name, and web hosting. The basic plan has all the features you need to build an e-commerce store online. The mentioned price does not include prices for tools and add-ons from third parties that you will need to take your store to the next stage. These expenses will begin to add up as your business starts growing and you will quickly pay more than the fundamental cost which starts from $29. Another variable affecting your expenses is the payments system on your online store. Shopify provides its own alternative Shopify Payments which will cost you 2.9% + 30 cents per transfer. You will be paying a fixed rate of 2% on every transaction if you want to use any third-party payment gateway. The Shopify Advanced Plan, which charges $299 per month, can decrease this rate to 0.5% percent.
Price of Woocommerce platform:
WooCommerce can be downloaded and installed by anyone as it is also free software. It works with WordPress, so you can install it on any WordPress website. Thought the core software is free but you need domain registration, WordPress hosting, and SSL certificate to start your Ecommerce website in Woocommerce. The domain registration starts from $14 per year, SSL certificate will cost you around $30 to $50 per year and WordPress hosting starts from as low as $3 per month to $250 per month all depending on your plan. The cost of Woocommerce will start to add up as you use paid extensions and plugins
When comparing price point Woocommerce is the clear winner here. The cost of Woocommerce is a lot lower than Shopify and the main difference is the transaction fee.
When it comes to security E-commerce is platforms should not be overlooked. Your clients always expect to keep their private information hidden. Customer payment details should always be kept secured to avoid any kind of hacking or unethical intentions.
Security of Shopify:
For any blog, high-level safety is a concern. For internet businesses, it is particularly essential because you not only manage the cash of clients but also hold their private data. Security is provided with Shopify as the e-commerce platform is self-host, Shopify handles all safety violations and ensures that your website is secure from hackers. The best security feature of Shopify is that the platform has a built-in SSL certification and PCI-DSS so you don’t have to do it manually.
Security of Woocommerce:
When it comes to Woocommerce security is the main concern. As we all know WordPress is the most vulnerable platform and Woocommerce is built on WordPress. Though there are a lot of security plugins which can be used to improve security but compared to Shopify, Woocommerce is a less secure platform. You can also install an SSL certificate and be PCI-DSS compliant but you have to do it manually.
You can never compromise with your website security and Shopify is the clear winner here as the site security is taken care off.
Loading time is important for every website, but when it comes to e-commerce it is the most important factor for your website’s success. If your site takes too long to load or felt slow, some of your customers will leave which will impact your revenue. It is difficult to figure out which platform is the ultimate winner when it comes to performance. Due to their functionality and size, regardless of the platform both act differently. In addition, several other considerations such as a selection for a web hosting provider, Content Delivery Network (CDN) or even optimizing your pictures are at stake when we are talking about performance.
To be really frank the performance of your website depends on your use and hosting so it is a tie here.
Ease of use
Ease of use for Shopify:
Shopify is a complete hosting system that implies that no hardware needs to be installed, managed or updated. There are no safety, efficiency, back up and connectivity problems that you need to care about. Once you are registered, it helps you to select a website design. They’ll also help you customize your products and guide you on how to add them. Shopify has a drag and drop feature which is super easy to use.
Ease of use for Woocommerce:
WooCommerce is not a shop-like hosting service. That implies installing WooCommerce, managing applications, maintaining backup and ensuring your computer is safe. The installation is simple as many WooCommerce hosts will install it for you automatically with WordPress. A Woocommerce is a WordPress plugin you need to install WordPress first. Woocommerce has an easy easy installation process which will guide you through the whole process. After you install Woocommerce you will find lots of themes and plugins which are really easy to install and not to mention those have their own settings. But there is nor drag and drop feature like Shopify so you have to do everything manually.
Shopify is the winner here. Though Woocommerce which run on WordPress is the easiest content management system to use but the drag and drop feature out ranks Woocommerce and making Shopify victorious.
Customizability of Shopify:
Shopify covers your store’s technical components so that you do not have to be bothered about quality, security, functionality and customization. You can simply update your shop schemes once your business begins to expand. They can readily operate with your increasing business needs without you worrying about downtimes, maintenance, updates or security. There are around 100+ themes of Shopify which help you to build a professional looking website. The paid theme cost around $140. You can always customize it even further.
Customizability of Woocommerce:
Though Woocommerce is self-hosted you will run out of resources as you start to make profits and Woocommerce will make you responsible for the quality, security, functionality and customization. This gives a lot of control over your customization of the site as your business starts to expand. The customization of Woocommerce is cheaper than any other platform as it’s easy to customize.
This was a tough time as Woocommerce is easy to customize but you some important parts have to be done manually and other the other hand Shopify is an automated solution with bit steep learning curve if you want to customize it manually. I will choose Shopify as for me quality, security, functionality matters more than easy customization.
Comparing two content management system is not about which one is the best but it is about which one is better for your business. In my comparison, Shopify is the clear winner but it might be a whole lot different when it comes to your business. Here are some quick points to remember:
Choose Shopify if:
- You want to create a store from scratch.
- Support is important to you.
- You are not technologically sound.
- You want to store up and running in a short amount of time.
Choose Woocommerce if:
- You have an existing WordPress website.
- You are technologically sound.
- You want to have the flexibility of payment gateway
There you have it all now so which one is the for your website? Let me know in the comment section below.
WordPress is the most used content management system in the world. One of the reasons behind this massive achievement is the number of plugins offered by this CMS. There are more than 50 thousand plus WordPress plugins out there. Some are free some paid or premium and some are custom plugins. On this blog, I will try to provide the complete information about WordPress plugins and how you can install a WordPress plugin from scratch.
What is WordPress
What does WordPress mean? WordPress is a website creation tool written in PHP and it has been around since 2003. Still, it is actually the easiest and most influential blogging and website content management system (CMS) that exists in the world today. Thought it started in 2003 just for blogging website but today WordPress is used for non-blogging sites too. Today, 31.9 percent of all websites use WordPress, which is 59.4 percent of the market share of the content management system. The last 15 years and more have proven to be a time of positive growth in blogging and web design, and these statistics support it:
- Every month, 400 million people view 24 billion pages which are powered by WordPress.
- 70 million new posts and 47 million comments are made each month.
- WordPress is now available on 120 languages.
- CNN, TED, UPS, CBS Radio and many more are listed as WordPress users.
What is a WordPress plugin
A plugin is a software package that contains a set of functionalities that are supplemented by a WordPress website. They can add new functionalities to your WordPress websites or enhance their functions. The PHP programming language is us the WordPress plugins integrate with WordPress seamlessly. They make adding features without understanding any single line of code easy for users to their website. The official WordPress plugin directory contains thousands of free downloadables.
What are the types of plugin
As I mentioned earlier there are more than fifty thousand plugins out there but all of them fall under one three category:
1. Free plugin
2. Paid plugin
3. Custom plugin
1. Free plugin:
These type of plugins are free to use and can be found in the wordpress plugin directory. These plugins have been made available to the public and they are absolutely free, You just download them and use them.
2. Paid Plugin:
Paid plugins are not available in the wordpress plugin directory. You have to pay a certain amount to get access to those plugins. Few free plugins also have some paid version which extends their functionalities.
3. Custom plugin:
If you need some special functionality which needs to be added into your website you can develop a custom plugin which will meet the requirements.
How to install A plugin in WordPress
The plugin installation is very easy for WordPress websites and this made WordPress one of the most used content management system in the world. There are three ways to install a plugin on your website:
- Using the admin dashboard.
- Using the upload function
- Using FTP
On this blog, I will show how to install a WordPress plugin using the admin dashboard and upload function. So let’s start:
Install the plugin using admin dashboard
Login to your WordPress click on the plugins menu and select add new.
Then search the plugin you want to install
Then you just click install
After the installation is complete you just need to click activate.
You will find the installed plugin in you the installed plugin menu and you can always disable the plugin from there.
Install the plugin using the upload function
You need to download the plugin in a zip format
Then click on the plugins menu and select the add new option and chose upload plugin instead of search option.
Chose the downloaded zip file you downloaded.
The installation will start automatically then just click on activate.
This tutorial has shown the easiest two methods of installing WordPress plugins on your WordPress website. Be careful to choose those that are well examined and have no known, serious problems when installing plugins. Some plugins can disrupt your web site, so it’s wise to learn about the plugin sometime before installing it. In addition, it is useful to make a backup first if you make major changes to your site, with a plugin or other means. If you have any queries regarding WordPress plugin installation please feel free to comment below.
We are living in an era of digital marketing where content is everything. 53% of marketers say blogging is their top content marketing priority. Business blogging is a marketing tactic which enables a business to gain more online visibility. If you are doing SEO for your website blogging is the first thing you should consider doing. As like social media, email marketing blogging is also a marketing channel which helps to grow your business.
What is blogging
Several political blogs were born in the early 2000s this is how blogging appear in the first phases. Furthermore, blogs with manuals were published. Established institutions started to notice the significant difference between blogging and journalism. A blog is an online journal or an online information website showing the latest updates first in the chronological order. It is a platform for one author or even a group of authors to share views on any particular subject. The appearance of the blogs has evolved over time, with blogs now containing various items. However, most blogs have some fairly standard characteristics and composition. Some common features of blogs are:
- A header with the menu or bar for navigation.
- Highlighted main content portions.
- Social media buttons or CTA buttons.
- Footer with some relevant links.
It’s important to note that every day the blog grows! Therefore we have to look at the different factors behind rising to answer the question “what blogging is.” Blogs became mainstream during the early days as news organizations started to use them as tools to easily reach out and to form opinions. It has become a new data source. Here is some key point behind the rise of blogging:
- It’s a mainstream source of information
- Blogs keep customers up to date
- Blogs are a medium of customer interaction
- You can earn money by blogging