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Is this the end of traditional offices? 0

During 2020 we became more and more familiar with phrases such as “Stay at home” and “The new way of living” when the coronavirus pandemic bombarded us. 

Brick and mortar businesses were closed as the world went into lockdown, and only those online were still able to operate.  This change in how we were all told to work from home changed how many businesses operate for good.

More people have been drawn towards freelancing platforms than ever before.  It has also changed the way businesses that were once solely office-based are now working remotely.

So does this mean the end to the traditional offices? Research has shown that once offices reopen, there is to be a reduction in full-time staff.  Offices that were once busy with so many will be restructured and allow the flexibility to work from home.  It’s believed that more businesses than ever before will look into outsourcing.

In 2021 the number of virtual offices has hit an all-time high with people working from home.  During the pandemic, many office-based businesses had no choice but to reconfigure how they were operating to survive and have become equipped to allow the flexible way of living to be the norm.

Businesses have also grown used to virtual meetings using platforms such as zoom to reduce the number of face to face meetings.  Virtual meetings are more likely to become the norm of how businesses operate, giving staff the flexibility to work not just from home but from anywhere in the world. 

Consumers are also favouring virtual meetings with agencies as it saves time and money on commuting.  Virtual meetings also give the flexibility to hold meetings at short notice on updates on clients projects and resolve any queries that need addressing.

The Year For Freelancers 0

Ever since the coronavirus hit us, it has completely changed how we are operating with people working from home and businesses cutting costs by turning to freelance platforms.
Many people who once worked in a full-time office job have now turned towards freelancing platforms for additional income. The number of people now calling themselves freelancer is more significant than ever before across all sectors.
In the UK, two months into the first lockdown, the number of freelancers grew by 26%. It has been the biggest leap in freelancers due to the demand for full-time staff by many UK businesses.
Is this the new way of working now? Many businesses say that this will be the new way of working and hiring staff to work from home instead of the daily commute and office expenses. Workers have said they prefer working from home and enjoy the freedom of working from the comfort of their own home and the opportunity to earn more.
1 in seven freelancers across the UK is a mother and are now enjoying working from home and favouring the new way of working from home in this new way of living.
More and more businesses are now open to a new way of getting their work done, and not only does it save them money for the full-time staff, but they also say it cuts down on the need to explain and monitor staff performances and deadlines. With a freelance platform, it allows them to select from any number of workers available and brief them on the requirements and decide on whom they wish to hire at an affordable price.
Many people who used to see the freelance world as casual and insecure now recognise it as progressive and dynamic. In the world of technology we live in and the internet’s power, it has given us all a lot more opportunities than was ever possible, even ten years ago.

Shopify vs Woocommerce: Which one is better ? 0

Shopify and WooCommerce both are two incredible content management system with lots of features. It can be a nightmare if you have to choose between any two of these CMS. But don’t worry I am here to end all of your confusions but there is no ultimate solution when it comes to choosing a platform for your Ecommerce business as the features and the technologies are changing day by day. Some people will say Shopify is the best and some people will say Woocommerce is and there will always be some die hard fans out there. On this blog, I will try to give a clear comparison between Shopify and Woocommerce from a neutral point of view.

What is Shopify

Shopify is a full fledged E-commerce platform that facilitates creating an online shop, accepting orders, taking payment and handling your stock on one system without ever taking into consideration the technical elements like managing a page, hosting, site security, caching, etc. Now let’s look into some of the advantages and disadvantages of Shopify:
Advantages:
  1. Shopify plan includes hosting.
  2. Shopify provides 24/7 support.
  3. Shopify enables the integration for the different marketplace and social media sites.
  4. Less learning curve.
  5. Ideal for people with less technical knowledge.
Disadvantages:
  1. For extensive customization, you need to learn how to code.
  2. Only the expensive plans include a professional reporting feature
  3. You can’t integrate MailChimp into Shopify.

What is Woocommerce

WooCommerce is also an open source content management which is based on WordPress. It helps you to build shops online, take payments, and take care of the products, manage inventory and many many more. As you know it runs on WordPress so you have access to thousands of plugins and themes which can help you make an excellent E-commerce platform. Here are a few advantages and disadvantages of Woocommerce of Woocommerce:
Advantages:
  1. Woocommerce is completely free.
  2. Wide range of themes and plugins available for this platform.
  3. Woocommerce is an extensive system and highly customizable.
  4. Woocommerce is easy to use.
  5. You can integrate any payment gateway.
Disadvantages:
  1. Woocommerce does not offer 24/7 customer support.
  2. Theme customization can be costly.
  3. Optimal security.
Now we understand the basics of these two platforms. It’s time to cover more in depth information about these two platforms. I have taken five key points which most people must consider before selecting any E-commerce platform those are:
  • Price
  • Security
  • Performance
  • Ease of use
  • Customizability

Price

Price is one of the key factors in decision making for most of the businesses. You need to assess the expenses when starting your eCommerce website and how the costs will increase, as more resources, add-ons and other services you will be needing in the future.

Price of Shopify:
It is really easy to start a store in Shopify and the basic plan is just $29 per month. There are actually three tiers of plan in Shopify:

1. The basic plan will cost you $29 per month.
2. The normal plan will cost you around $79 per month.
3. The advanced plan will cost you around $299 per month.
Each plan of Shopify has an SSL certificate, domain name, and web hosting. The basic plan has all the features you need to build an e-commerce store online. The mentioned price does not include prices for tools and add-ons from third parties that you will need to take your store to the next stage. These expenses will begin to add up as your business starts growing and you will quickly pay more than the fundamental cost which starts from $29. Another variable affecting your expenses is the payments system on your online store. Shopify provides its own alternative Shopify Payments which will cost you  2.9% + 30 cents per transfer. You will be paying a fixed rate of 2% on every transaction if you want to use any third-party payment gateway. The Shopify Advanced Plan, which charges $299 per month, can decrease this rate to 0.5% percent.

Price of Woocommerce platform:
WooCommerce can be downloaded and installed by anyone as it is also free software. It works with WordPress, so you can install it on any WordPress website. Thought the core software is free but you need domain registration, WordPress hosting, and SSL certificate to start your Ecommerce website in Woocommerce. The domain registration starts from $14 per year,  SSL certificate will cost you around $30 to $50 per year and WordPress hosting starts from as low as $3 per month to $250 per month all depending on your plan. The cost of Woocommerce will start to add up as you use paid extensions and plugins

Verdict:
When comparing price point Woocommerce is the clear winner here. The cost of Woocommerce is a lot lower than Shopify and the main difference is the transaction fee.

Security

When it comes to security E-commerce is platforms should not be overlooked. Your clients always expect to keep their private information hidden. Customer payment details should always be kept secured to avoid any kind of hacking or unethical intentions.
Security of Shopify:
For any blog, high-level safety is a concern. For internet businesses, it is particularly essential because you not only manage the cash of clients but also hold their private data. Security is provided with Shopify as the e-commerce platform is self-host, Shopify handles all safety violations and ensures that your website is secure from hackers. The best security feature of Shopify is that the platform has a built-in SSL certification and PCI-DSS so you don’t have to do it manually.

 

Security of Woocommerce:
When it comes to Woocommerce security is the main concern. As we all know WordPress is the most vulnerable platform and Woocommerce is built on WordPress. Though there are a lot of security plugins which can be used to improve security but compared to Shopify, Woocommerce is a less secure platform. You can also install an SSL certificate and be PCI-DSS compliant but you have to do it manually.  
Verdict:
You can never compromise with your website security and Shopify is the clear winner here as the site security is taken care off.

Performance


Loading time is important for every website, but when it comes to e-commerce it is the most important factor for your website’s success. If your site takes too long to load or felt slow, some of your customers will leave which will impact your revenue. It is difficult to figure out which platform is the ultimate winner when it comes to performance. Due to their functionality and size, regardless of the platform both act differently. In addition, several other considerations such as a selection for a web hosting provider,  Content Delivery Network (CDN) or even optimizing your pictures are at stake when we are talking about performance.
To be really frank the performance of your website depends on your use and hosting so it is a tie here.

Ease of use

Ease of use for Shopify:
Shopify is a complete hosting system that implies that no hardware needs to be installed, managed or updated. There are no safety, efficiency, back up and connectivity problems that you need to care about. Once you are registered, it helps you to select a website design. They’ll also help you customize your products and guide you on how to add them. Shopify has a drag and drop feature which is super easy to use.

Ease of use for Woocommerce:
WooCommerce is not a shop-like hosting service. That implies installing WooCommerce, managing applications, maintaining backup and ensuring your computer is safe. The installation is simple as many WooCommerce hosts will install it for you automatically with WordPress. A Woocommerce is a WordPress plugin you need to install WordPress first. Woocommerce has an easy easy installation process which will guide you through the whole process. After you install Woocommerce you will find lots of themes and plugins which are really easy to install and not to mention those have their own settings. But there is nor drag and drop feature like Shopify so you have to do everything manually.  

 

Verdict:
Shopify is the winner here. Though Woocommerce which run on WordPress is the easiest content management system to use but the drag and drop feature out ranks Woocommerce and making Shopify victorious.

Customizability

Customizability of Shopify:
Shopify covers your store’s technical components so that you do not have to be bothered about quality, security, functionality and customization. You can simply update your shop schemes once your business begins to expand. They can readily operate with your increasing business needs without you worrying about downtimes, maintenance, updates or security. There are around 100+ themes of Shopify which help you to build a professional looking website. The paid theme cost around $140. You can always customize it even further.

 

Customizability of Woocommerce:
Though Woocommerce is self-hosted you will run out of resources as you start to make profits and Woocommerce will make you responsible for the quality, security, functionality and customization. This gives a lot of control over your customization of the site as your business starts to expand. The customization of Woocommerce is cheaper than any other platform as it’s easy to customize.

Verdict:

This was a tough time as Woocommerce is easy to customize but you some important parts have to be done manually and other the other hand Shopify is an automated solution with bit steep learning curve if you want to customize it manually. I will choose Shopify as for me quality, security, functionality matters more than easy customization.

Final Verdict

Comparing two content management system is not about which one is the best but it is about which one is better for your business. In my comparison, Shopify is the clear winner but it might be a whole lot different when it comes to your business. Here are some quick points to remember:

Choose Shopify if:
  • You want to create a store from scratch.
  • Support is important to you.
  • You are not technologically sound.
  • You want to store up and running in a short amount of time.  
Choose Woocommerce if:
  • You have an existing WordPress website. 
  • You are technologically sound. 
  • You want to have the flexibility of payment gateway
There you have it all now so which one is the for your website? Let me know in the comment section below.

How to install WordPress plugin ? 7

WordPress is the most used content management system in the world. One of the reasons behind this massive achievement is the number of plugins offered by this CMS. There are more than 50 thousand plus WordPress plugins out there. Some are free some paid or premium and some are custom plugins. On this blog, I will try to provide the complete information about WordPress plugins and how you can install a WordPress plugin from scratch.

What is WordPress

What does WordPress mean? WordPress is a website creation tool written in PHP and it has been around since 2003. Still, it is actually the easiest and most influential blogging and website content management system (CMS) that exists in the world today. Thought it started in 2003 just for blogging website but today WordPress is used for non-blogging sites too. Today, 31.9 percent of all websites use WordPress, which is 59.4 percent of the market share of the content management system. The last 15 years and more have proven to be a time of positive growth in blogging and web design, and these statistics support it:
  1. Every month, 400 million people view 24 billion pages which are powered by WordPress.
  2. 70 million new posts and 47 million comments are made each month.
  3. WordPress is now available on 120 languages.
  4. CNN, TED, UPS, CBS Radio and many more are listed as WordPress users.

What is a WordPress plugin

A plugin is a software package that contains a set of functionalities that are supplemented by a WordPress website. They can add new functionalities to your WordPress websites or enhance their functions. The PHP programming language is us the WordPress plugins integrate with WordPress seamlessly. They make adding features without understanding any single line of code easy for users to their website. The official WordPress plugin directory contains thousands of free downloadables.

What are the types of plugin

As I mentioned earlier there are more than fifty thousand plugins out there but all of them fall under one three category:
1. Free plugin
2. Paid plugin
3. Custom plugin
1. Free plugin:
These type of plugins are free to use and can be found in the wordpress plugin directory. These plugins have been made available to the public and they are absolutely free, You just download them and use them.
2. Paid Plugin:
Paid plugins are not available in the wordpress plugin directory. You have to pay a certain amount to get access to those plugins. Few free plugins also have some paid version which extends their functionalities.
3. Custom plugin:
If you need some special functionality which needs to be added into your website you can develop a custom plugin which will meet the requirements.  

How to install A plugin in WordPress

The plugin installation is very easy for WordPress websites and this made WordPress one of the most used content management system in the world. There are three ways to install a plugin on your website:
  1. Using the admin dashboard.
  2. Using the upload function
  3. Using FTP
On this blog, I will show how to install a WordPress plugin using the admin dashboard and upload function. So let’s start:

Install the plugin using admin dashboard

Login to your WordPress click on the plugins menu and select add new.  
Then search the plugin you want to install
Then you just click install
After the installation is complete you just need to click activate.
You will find the installed plugin in you the installed plugin menu and you can always disable the plugin from there.

Install the plugin using the upload function

You need to download the plugin in a zip format
Then click on the plugins menu and select the add new option and chose upload plugin instead of search option.
Chose the downloaded zip file you downloaded.
The installation will start automatically then just click on activate.
This tutorial has shown the easiest two methods of installing WordPress plugins on your WordPress website. Be careful to choose those that are well examined and have no known, serious problems when installing plugins. Some plugins can disrupt your web site, so it’s wise to learn about the plugin sometime before installing it. In addition, it is useful to make a backup first if you make major changes to your site, with a plugin or other means. If you have any queries regarding WordPress plugin installation please feel free to comment below.

How to do SEO for blogs 0

We are living in an era of digital marketing where content is everything. 53% of marketers say blogging is their top content marketing priority. Business blogging is a marketing tactic which enables a business to gain more online visibility. If you are doing SEO for your website blogging is the first thing you should consider doing. As like social media, email marketing blogging is also a marketing channel which helps to grow your business. 

What is blogging

Several political blogs were born in the early 2000s this is how blogging appear in the first phases. Furthermore, blogs with manuals were published. Established institutions started to notice the significant difference between blogging and journalism. A blog is an online journal or an online information website showing the latest updates first in the chronological order. It is a platform for one author or even a group of authors to share views on any particular subject. The appearance of the blogs has evolved over time, with blogs now containing various items. However, most blogs have some fairly standard characteristics and composition. Some common features of blogs are:
  • A header with the menu or bar for navigation.
  • Highlighted main content portions.
  • Social media buttons or CTA buttons.
  • Footer with some relevant links.
It’s important to note that every day the blog grows! Therefore we have to look at the different factors behind rising to answer the question “what blogging is.” Blogs became mainstream during the early days as news organizations started to use them as tools to easily reach out and to form opinions. It has become a new data source. Here is some key point behind the rise of blogging:
  • It’s a mainstream source of information
  • Blogs keep customers up to date
  • Blogs are a medium of customer interaction
  • You can earn money by blogging
Companies have seen an excellent way to increase customer satisfaction blogging. Companies maintain customers and clients up to date with blogging. The more visitors to your blog, the more attention and confidence your brand will receive. Private and small niche bloggers have seen the ability to reach more potential customers on particular subjects. Visitors can comment and communicate with you or your brand via a blog that helps you to build a loyal base of followers. Were you aware that through blogging, you can earn money? When your blogs get enough attention and views there are some ways by which you can monetize your blog. By using blogs you can also offer service or sell products.

7 tips to optimize your blog for SEO  

Now we know about blogs what they are and how they work. Suppose you wrote an excellent blog but nobody saw it or read it. You need to optimize your blogs so that it reached the 1st page of Google. In short, you have to SEO optimize your blog posts. What’s the point of writing an exceptional blog if nobody read it. I will discuss 7 tips which will help you to optimize your blog.
1.Long-tail Keywords:
Optimizing keyword for blog posts doesn’t mean that as many keywords have to be incorporated in your blogs posts. This actually hurts your SEO as google see this as keyword stuffing. This is also not good for reader experience, as this is a ranking factor that search engines now give priority to making sure that you respond to your visitor’s intentions. Therefore, in your content, you should use keywords which do not feel unnatural or forceful. One or two long tail keywords for every blog post is a good approach. Although you are able to use more than one keyword in one post, make sure to keep the post focus narrow enough to make it possible to optimize for just one or two keywords. Long tail keywords are basically question-based keywords which helps your blog posts to say focused.
2. keywords on specific sections:
After you select one or two keywords you need to incorporate this into some specific areas of your blog posts. There are areas such as:
– Title Tags: You must include your keywords within the first 60 characters.
– Header & body: You must put the same keywords your header and body section and you must blend it with the content as you won’t be penalized for keyword stuffing. Your content must be focused on the needs of the audience.
– URL: URL is also an important factor as Google tracks the URL to place blogs on the search rankings.
– Meta Descriptions: Meta descriptions are short descriptions which appear on the search engine results so make sure you put some keywords there.
3. Mobile friendly:
Do you know mobile friendliness is a ranking factor for SEO as more people search on mobile rather than desktop? That’s why googles see 1st if the blog you posted is mobile friendly or not. You should use responsive design for your blog site. This will help your SEO as any link which lands back to your website will be divided between the separate URLs.
4. Proper meta description:
I already talked about meta descriptions before you need to understand how it works. A meta description is an extra text in SERPs that allows readers to find out about the link. The meta description provides searchers with the data they need to decide whether they are looking for your content and ultimately helps them determine whether they are going to click or not. This description has a maximum length of about 300 characters, suggesting that it wants readers to learn more about each outcome. Nowadays your blog meta description is not guaranteed to always be drawn in SERPs as it was once. As you can see, in other parts of your blog post, Google lets searchers find the search keywords, probably to create an optimal environment for search engineers to determine how the result matches their search.
5.  Optimize image:
Blog postings should not contain only text, but images which can be used to explain the content. The search engine doesn’t look for images but the search for texts. Since search engines can not ‘see’ pictures the same way people are able to, the alt text of an image tells them the purpose of the image ultimately helping these images to appear in the result of Google Images. Alt text will also improve the experience of the user as it will show up inside the pictorial container if the picture is found or showed and will improve the accessibility of screen readers with poor vision.
6. Not too much topic tags:
Topic tags can help facilitate your blog content, but they can be harmful if you overuse them. You can get punished by search engines for duplicating the contents if you have too many similar tags. If you have to much topic tags on your current blog posts the take a moment to clean those. You can choose 10 to 15 tags and make sure they are not similar to each other.
7. Proper URL structure:
The framework of the URL of your web pages should make visitors understand what the web page is all about. Search engines favor Web page URLs that facilitate their understanding of the content on the page for them and website visitors. Take the example of this blog post https://www.ggtaskers.com/blog/2019/04/18/how-to-drive-traffic-to-your-website-with-quora/ This URL clearly represents what the content is all about.
By following these simple tips you can place your blogs higher on the SERPS and improve your  web traffic and eventually higher conversion.

What is Cryptocurrency: All you need to know. 0

Cryptocurrency was introduced during the 90s but it became a talking point back in 2017 when the price of bitcoin was almost 20000$. That many people around the globe came to know about the existence of cryptocurrency and started to invest in it. On this blog, I will try to explain the key points you need to know about cryptocurrency. 

What is cryptocurrency

Let’s not complicate things and keep it simple. Cryptocurrency is digital cash for the digital age. Its like regular money but it only exists in the digital world only.  You don’t need to carry it like paper money or coin. The money you have in your wallet is managed by the government and cryptocurrency is managed by a network of computers which is running by open source code. The value of cryptocurrency is based on supply and demand. It uses encryption to secure and authenticate transactions, and control the development of new units of a specific cryptocurrency. Cryptocurrencies are basically limited entries in a database that can not be changed unless specific circumstances are met.

History of cryptocurrency

During the tech boom of the 1990s, there have been numerous efforts to build a digital currency, with processes like Flooz, Beenz, and DigiCash evolving but eventually failing. There were several different causes of their failings, including fraud, financial difficulties and even resistance between staff and bosses. All those companies used a trusted third – party approach to verify and facilitate transactions. The creation of a digital cash system was a lost cause for a long time due to the failures of these companies. Then an unnamed programmer or group of programmers introduced Bitcoin at the beginning of 2009 under an alias Satoshi Nakamoto. It is fully decentralized, which means that there are no servers involved and no central control authorities. Satoshi described it as “peer-to-peer electronic cash system.” The idea is very close to peer-to-peer file sharing networks. Each participant has to do this job in a decentralized network such as Bitcoin. This is done through the Blockchain, a public directory of all transactions, available to everybody within the network. Everybody on the network can, therefore, see the balance of every account. Every exchange is a file consisting of public keys (wallet addresses) of the sender and the beneficiary and the number of coins transferred. The transaction must also be signed with its private key by the sender. That’s all fundamental cryptography. The transaction will eventually be broadcast in the network, but it must first be confirmed. Only miners are able to confirm transactions through the resolution of an encrypted puzzle in a cryptocurrency network. They accept transactions, make them legitimate and distribute them throughout the network. Each network node is subsequently added to the database. When the transaction is confirmed, the miner gets a reward plus the transaction fee, and it gets impassable and irreversibly.

Common types of cryptocurrency

There are different types of cryptocurrencies out nobody actually knows the correct number as it is increasing day by day. There I will talk about common 5 types of cryptocurrencies:

1. Bitcoin:
Bitcoin, one of the most popular currencies, is regarded as an original cryptocurrency. It was designed as open – source software in 2009. Satoshi Nakamoto was the creator of the white paper that developed the digital currency.
2. Litecoin: 
As an alternative to Bitcoin came in 2011 and Litecoin was launched. Like other cryptocurrencies, Litecoin is a totally decentralized, open source global payment network, which means that there are no central agencies

3. Ethereum:
Established in 2015, Ethereum is a sort of cryptocurrency based on blockchain technology that is an open source platform. Ethereum blockchain also focuses on the execution of any Decentralized applications programming code, which enables app developers to pay transaction fees and facilities on an Ethereum network, while tracking ownership of digital currency transactions.
4. Ripple:
Ripple was launched in 2012 which acts for financial transactions as both a cryptocurrency and a digital payment network. It is a global settlement network which creates a quick, secure and cost-effective way of money transfer. Ripple allows the exchange of every currency, from the USD and the Bitcoin for gold and euro and also connects to banks. Ripple also varies from other digital currencies, because it does not concentrate primarily on transactions between individuals, but on money moving on a larger scale.
5. Bitcoin Cash:
Bitcoin Cash is a digital currency designed to enhance certain Bitcoin features. Bitcoin Cash increases the block size, enabling faster processing of more transactions.

What can you do with cryptocurrency

The world economy is going towards a cashless economy. The use of cash will be obsolete in the future many financial experts predicted that. The use of cryptocurrency was limited the past but now you can use cryptocurrencies for a different purpose.
1. Purchase goods:
In the past, it was incredibly hard, if not impossible, to find a merchant that accepts cryptocurrency. The situation is totally different these days, however. A lot of businesses accept Bitcoin as a payment method, online and offline. They vary from huge online retailers such as Overstock and Newegg to local stores, restaurants, and bars. Bitcoins are used to pay for hotels, flights, gems, apps, computer components, and even for college graduations.
2. Investments:
Many people still believe that the hottest investment available at the moment is cryptocurrencies. In fact, there are numerous stories about people becoming millionaires by investing in bitcoin. Bitcoin is the digital currency most recognizable to date, and one BTC was estimated at $800 in 2016. The price of one Bitcoin was above $8,000 in November 2018.
3. Mining:
Miners are the main part of any cryptocurrency system, and mining is an asset like trading. In essence, miners provide their respective communities with a bookkeeping service. They contribute to solving the compound puzzles needed to verify a transaction and record it in a distributed public directory called the Blockchain. One of the interesting features about mining is that puzzles are becoming ever harder with the increasing number of people who try to resolve them. As a consequence, the more people are popular with a certain cryptocurrency, the more challenging is the process.

Future of cryptocurrency

As stated before and saying this again the world is moving towards a cashless economy and cryptocurrency will be the main base of this economy. Still for many cryptocurrencies is a myth and many questions about its sustainability. If I quote Bill Gates, the co-founder of Microsoft:
“Bitcoin is exciting because it shows how cheap it can be. Bitcoin is better than the currency in that you don’t have to be physically in the same place and, of course, for large transactions, currency can get pretty inconvenient.”
I don’t think I need to say more about the future of it. I hope you go a basic Idea of how cryptocurrency work if you still have any question about it then let me know in the comment section.