Whoever owns a website you, me or your neighbour, anyone and when I say anyone I mean anyone wants to reach the first page of Google. Why? Because everyone wants attention and in the world of website attention means traffic. Everyone wants traffic on their website and the easiest way to get traffic is reaching the first page on Google and it not that simple as it sounds. Thought to reach the first page you need you to have a lot of patience and dedication but it’s not impossible. Today I will explain how to take your website to the first page on Google.
How Google Search Engine Works
SEO is a list of methods and instruments designed to guide organic traffic from search engines to your website. This enhances your brand awareness and gives your business more prospective clients. SEO focuses on high-quality material. Websites that supply useful material are ranked higher by Google on the search engine results. High-quality contents also enable you to gain the exposure and trust of your target audience. This will allow them to return to your website more frequently to find precious and informative contents. Online users who access your site using some specific words which are connected with your website or business. Thus, such users will turn to paid clients more frequently. This is why SEO is considered as one of the best ways to increase the conversion rate as it has greater ROI compared to other advertising methods like TVC or radio ads. Many people confuse SEO as a paid method but SEO is completely free and it is not like Adwords PPC campaign where you pay the search engine to reach the top. The traffic you get from SEO optimization is completely free of cost. But it’s hard to reach the first page of Google as the competition level is high. Google has integrated software devices that check pages regularly throughout the Internet, takes snapshots of every site, every page and store them into a huge base of data. When Google takes a snapshot of your web pages, the system of Google takes into account everything, from your words, photos, videos everything. Google set relevancy of these pages based on keywords which you use on your website’s content. When a user searches for a keyword Google’s algorithm decides which website or page is the most relevant with searched keywords. This result page is known as SERP or SEARCH ENGINE RANKING PAGE.
Why You Need To Pay Attention To Google Search Engine
Do you know which is the best place to hide a dead body? It’s Google’s second page lol. I don’t know who came up with this but let me tell you he is on point. Suppose you want to know what is the current population of the world and you googled it. I can assure you will find your answer on the first page of Google but the interesting fact is the pages on the second page also have the answer. But you will never reach the second page. That’s why you always need to focus on reaching the first page of Google. As its number one or nothing. Do you know who was the second person who landed on the moon? I bet you don’t as nobody care about the second person its either number of or nothing. Sometimes reaching the first page is also not good enough as according to a survey the first three links of the SERP gets the 55% of the clicks. So I guess you have a pretty good idea now why it is important so important. In today’s world, it’s important to have a powerful digital existence for every small or large company. It is no longer enough to develop a single product or service which is unique. The best way to reach more audience is to develop a strong digital footprint which makes the users follow it.
The website of your company is a central marketing tool which must be given top priority if you want to sustain in this digital era. You can use this to lure and turn prospective clients into loyal customers.
How to take your website to the first page on Google
There are actually two different ways you can take your website to the first page on Google. I have already talked about both. The first one is easy which is PPC but can also a lot of money but it can take you to the first page on Google in no time. The second one is SEO which is our main focus on this article. But before doing anything you need Index your website on google.
1.Index your website:
The first what you need to do is see if your website is on Google or not. Always remember one thing that Google is not the internet. You can have your website on the internet but not necessary you have it on google. So you need to submit your website to Google and Google will index your website. First, you need to find out if your website is indexed by Google or not. Type site:yourdomian name and search for it on Google. If your website’s pages appear on google’s search then your website is already indexed by google. If not then follow this link:https://www.google.com/webmasters/tools/submit-url and submit your website. It takes two to three weeks for Google to index your website.
2. Pay to play:
The easiest way to reach the first page of Google is to pay for it using Adword. First, you need to do is choose a keyword by which you want your audience to find your website. Then you need to bid for the keyword the higher the bid, the chances are higher that your website will be on the top of Google. The bid you select is the amount you have to pay when a user clicks on the Ad you place. That is the reason it’s known as pay per click. If you ever consider using PPC you must seek expert help.
3. Reach organically:
Finally, we have reached our main focus point which is how you can reach Google’s first-page organically. These are the pages which show up below the paid ones and this is the natural way of doing it and you can’t pay search engines for it. To reach organically you need to keep a few factors in mind. Such as:
- Content is the king:
The pages of your web site should include unique and useful information to help your target audience or customer. The longer the better, the greater the quality the better the chance you have reached the first page of Google. You should always try to help your audience by providing contents which are high in quality. The content can be blogs or information from your website’s content. But keeping the current trend in mind most SEO experts suggest blogging.
Google will rank your site higher if other websites like their contents with yours, and particularly big websites with content relating to yours. Links to your website from third parties give Google a green signal and a vote of assurance that your content may be worth raising SERP.
Most people are now searching for information using smartphones. Are the pages in your website responsive to all devices? You must optimize your website for your mobile devices and other portable devices so that your website’s contents can be navigable easily. This will help the users to find the information on your website easily.
- Loading speed:
Your website’s loading speed is one of the major factors behind ranking higher on SERP. Most of the users will leave your website if the page takes more than 3 seconds to load. You must optimize your website so that it loads in 1 or 2 seconds.
Of course, you’ll be placed higher if you use keywords use effectively in your website’s contents like and so the title of your website. Never do keyword stuffing because it’s obsolete and will harm your website and you might be blacklisted as well. Write your content for humans, but keep Google in mind. Do not use too many keywords and always keep it simple.
- DA (Domain authority):
The more time you have a domain it will be easier for you to rank higher. The more content you will post under your domain name the better it gets. If you get more backlinks your domain authority increase. Domain authority has a direct impact on your search engine rankings.
When doing SEO not giving up is the key and always remember that it’s an ongoing process rather than a static one. Google’s algorithm is changing frequently and if you place your website on the first page for one particular keyword it doesn’t mean that you will stay there. The search engine ranking is changing as you are reading this blog. So that’s why SEO is an ongoing process.
When it comes to flaws and errors WordPress is not an exception. Depending on the issue you face, WordPress websites can encounter distinct kinds of
mistakes. Some mistakes can be remedied by tweaking one or two things, while others may require several days to sort out. All this can cause a reduction in website traffic and potentially impact a site’s user experience.
Suppose your site was working just fine till yesterday night and you’re not aware of a minor glitch. Unexpectedly, on every section of your website, you begin to observe a 500 internal error. Don’t panic! Don’t worry! It can be fixed and you can do it by yourself. I understand you’re getting nervous now that on your WordPress website you just found 500 inner server error. So let’s fix it together, shall we? Because of the essence and uniqueness of the CMS as a whole, a solution to anything can be found for every sort of mistake. So cool down you are fine and let’s look into some steps how you can fix 500 internal server error.
What Is a 500 Internal Server Error
As the name implies when an error occurred in the server and it can not show the requested page. This error is considered as the issue which occurs from the application side on your web server. Suppose you write a specific website address or URL in your browser address bar or you can just click on the link. This implies that you are sending a request to the server to show any specific page. But for some unknown reason server unable to show the page you requested. This error is considered as the 500 internal server error. Most of the time you are not responsible for this kind of error which occurs on your hosted server. Machines can’t make mistakes but servers are managed by human so errors can be avoidable. Sometimes some errors are so severe that can compromise your website. So I will always suggest that keep a backup of your website.
Easy ways to fix 500 internal error
Studying errors could save a lot of time and effort. The initial assessment of the error could be useful in identifying the source of the problem and therefore pave the way for a resolution of the error at hand. For 500 internal server error the main two reasons are:
1. .htaccess file error
2. PHP memory limit
So now let’s guide you how you can solve 500 internal error for the mentioned two issues:
1. .htaccess File Error:
The .htaccess file can be found in any PHP based web application. This is one of the most important files in the FTP account as this file contains server related configuration rules. If this file gets corrupted somehow you will get error 500. There are many reasons why the htaccess file gets corrupted. One of the main reasons is by plugins you install on your WordPress website. Sometimes the installation process is broken midways that’s why it corrupts the file. Broken themes can also cause you 500 server error. To fix the issues you need to login to your FTP account. After you log in you will see a .htaccess file which is located in your root directory. All you need to do is download the file from the live server and edit it with notepad++ and copy the code from this site: https://wordpress.org/support/article/htaccess/ which fits your WordPress website’s version. Then you re-upload the file into the root directory and refresh your website. Your site should be ok right now if not then follow the 2nd step.
2. PHP Memory Limit:
When a user requests a page, it is processed by PHP and activates a mechanism that finally produces HTML at the client’s end. This method is assigned to the PHP database. The PHP memory limit can also be increased to remediate the 500 internal server error. The PHP storage limit is established by request by your hosting provider and WordPress. When the storage decreases, 500 internal server error will be shown automatically. Just raise the PHP storage in WordPress and see whether your site performs okay or not to help keep this discrepancy. In this manner, the 500 internal server error can be avoided frequently on your web site.
To increase the memory you need to edit the wp-config.php file which can be found in your website’s root directory. All you need to do is follow the same steps you followed the with the .htaccess file and copy this code:
If you successfully add the code the system will say ‘That’s all, Stop editing! Happy Blogging’ Then you re-upload the file in the root directory. Refresh your website and it should be fixed now. If you can’t increase the memory then your hosting provider does not allow you to increase the memory, in this case, you follow the third step.
3. Contact Your Hosting Provider:
If both the method fails then you should contact your hosting provider. They will check the server log and from there they can easily locate where the problem lies. There are also a few things which you can do if your service provider is taking time to respond.
4. Deactivate Plugins:
When none of the above alternatives functioned for you, a particular plugin is probably the cause of this error. This usually occurs when a mixture of plugins do not function well with each other. Unfortunately, it is not a simple and easy way to sort it out. All WordPress plugins must be disabled immediately. Sorry !!!
5. Core File Reupload:
If the plugin deactivate option did not fix the internal server error, then the wp-admin and the wp-including folder needs to be reuploaded. Which implies that your WordPress core software needs to be installed again. This will not delete any of your data, but it can resolve the problem if any core file was broken.
I hope the five steps I mentioned will solve your 500 internal server error. If it still does not get solved then you must seek some expert opinion.
Having a website has become a piece of cake nowadays due to the vast development of Content Management Systems (CMS) like WordPress, Drupal, Magento which paved the way of easy website development. You may think your website has no valuable information which may trigger hacking. But the thing is hackers may hack your website just to mess with your website layout or just for fun. Matthew Price, the co-founder of Cloudflare said: “Assuming its publicly accessible, the chance of being hack is probably 100%”.
Why website security matters
A website is not just a piece of code which you place on the internet but its a brand maybe it’s your storefront, maybe it’s the first point of contact with the customers, for some people it’s their livelihood. Whatever it is you just can’t let it be compromised. There is nothing called hack proved. The threat can come from anywhere and it can affect your website and at the same time, it can affect the visitors as well. If someone inflects malware in a website it can be spread to the visitors as well. This can be very devastating as it can steal customers information like name, email. Phone number, credit card information and other transaction information. For a small company, one single safety violation could prove a death knell. Most countries now have rigid infringement legislation, and many have tough fines, penalties, and other expenses. Even if an infringement of safety on a tiny company page does not cause a violation of information, client trust can still be enormously affected if clients learn more about the security breach.
An unsecured website represents a safety hazard for clients, other companies and public/government Websites. It makes it possible to spread and increase malware spreading, attack other websites and even effect national treasures and important facilities. In many of these cyber assaults, hackers attempt to use thousands of pcs and Web pages ‘ combined energy to start these attack, and the assaults usually doesn’t lead straight back to the hackers.
You have a online business you must have thought about customer support chanel. I know you have lot of options like email, Facebook or even whatsapp. There is no limit of approaches but one new approach is becoming really popular these days which is LIVE CHAT. On this blog I will talk about top ten live chat tools which you can use in 2019.
What is live chat
Live chat is a piece of software which is placed on a website which helps website visitors to communicate with the business via the website in real time. Business representatives can access live chat software and communicate with visitors using web applications or mobile app. Everything happens in real time and some live chat software supports file sharing options as well. Some living chat platforms are simply a chat option, while others can be an iceberg. Under the surface, there is a whole customer relationship management system (CRM) for sending automated messages, e-mails, providing educational materials, providing customers consultations and, generally, providing smooth customer service. Their advantages of Live chat is more than you can imagine learn more here.
How live chat works
At the heart live chat is nothing but simple lines of code which have to be copied and integrated on your website. To be frank it is not much of a hassle. A simple window will pop up on your website and display text. The visitors can type and send test and you can reply from the backend. You can also see the list of users who are online on your website and greet them with custom questions or approach them as you please. It is that simple to implement but there are lots of tools out there each with different benefits. I have done the research for you and made of list of top ten live chat tools which you can use in your website.
Top 10 live chat tools for 2019
Before I start on the top ten live chat tool which you can use in 2019 here are some facts which definitely will overwhelm you. Here it goes:
1. 29% customers share positive chat experience.
2. 38% customers are most likely to purchase if a website has live chat option.
3. 51% customers are retained if a website offer live chat option.
It is clear that live chat option on your website in 2019 is a must what which one to go for? Here are the top ten live chat tools which you can use in your website:
1. Live Chat:
The Poland based company is one of the world’s largest live chat solutions. They started their journey back in 2002 and now more than 24,000 customers are using their products. And they make things really easy just like their product. Their live chat tool is immensely rich in characteristics and has a smooth interface which makes it easy to interact with the tool. Apps are available for PC / Mac as well as iOS and Android, for their smooth chat console. And as there are always requests which not be solved using a live chat tool, they provide an embedded help desk alternative.
– Starter $16 per month.
– Team $33 per month.
– Business $50 per month.
– Enterprise: $149 per month.
Olark enables you to personalize your Chat texts by looking at the contact page and chatting with previous conversations. Add the chat tool to certain pages and a target chat message can automatically be sent on the page visited. It also incorporates popular software and platforms for businesses.
– Free version
– Monthly plan $17
– Yearly plan $15
– Half yearly plan $12
3. Zendesk chat:
Zendesk Chat, known formally known as Zopim, is a custom chat instrument that incorporates Zendesk and other prominent applications directly. And it provides reliable chat analysis to help sales staff identify problems and assess the output of agents.
– Free version
– Professional plan $29 per month
– Enterprise plan $59 per month
– One agent $14 per month
Intercom is one of the only company in the industry to use machine learning and AI, which are probably the most innovative in the range. The company provides messaging products, marketing, and customer service in a single platform.
– Essential plan $87 per month.
– Pro plan $153
– Premium plan you need to chat with them
Drift is a chat tool which allows automating some portions of the chatting process. Drift helps to book meetings and convert leads quickly, you can use the LeadBot to faster lead conversion.
– Free version
– Standard plan $50 per month
– Pro plan $500 per month
– Company plan $1500 per month
– Enterprise $5000 per month
SnapEngage combines a wide range of CRM databases and chats from a range of channels which can be managed using snapengage. The special feature in SnapEngage is that it conforms to HIPAA and is therefore safe to use for medical companies that handle data on patients.
– Essential plan $16 per user.
– Profession plan $26 per user.
– Enterprise plan $40 per user.
7. Pure chat:
Chat with individuals on your website while the users visit your website using the pure chat. Get limitless chats and historical documents which starts for free. It can be adapted to suit your brand and enables canned answers so that you can respond to visitors quickly.
– Free version
– Pro version $79 per month
Bold360 is yet another company of A.I chat software. In the procedures of her chat. Moreover, with personalized commitment, you can increase customer acquisition.
You have request quote to get the pricing.
Userlike helps salespeople create personalized conversations and allows contacts to provide feedback on service and features. When a person provides their email address, the chat tool turns anonymous visitors into contacts with a smart profile.
– Free version
– Team 29€ per month
– Corporate 99€ per month
– Business 299€ per month
A unique feature of Smartsupp is its live chat with video recording. It integrates with platforms like WordPress and Shopify. Plus, you can track the impact of your chat conversations with Google Analytics.
– Free version
– Standard $8 per month
– Pro $19 per month
So what do you think which one is the best? The answer is whatever floats your boat. Here are the 10 best tools now you decide which one is the best.
You have written a great piece of the article but it got no views as doing SEO for blog posts can sometimes be very tricky. Reaching the 1st page of Google can be even harder. Quora can help you to overcome this obstacle and provide you with the desired views you want on your blog or even your website. People get thousands and thousands of views on Quora. On this blog, I will try to guide you on how you can drive traffic on your website using Quora.
What is Quora
Quora is a community-based platform based in the US and was founded in June 2009 by Adam D’Angelo. It is a question and answer website where you people ask a question and those questions are answered by another user. Quora is believed to be one of the most underrated marketing platforms. If you are a digital marketing manager then adding quora to your list is a must. This question/answer website allows users to ask, reply and edit answers to almost any topic or industry related questions. This how Quora works:
- Follow users and get followed
- Only answer questions which are relevant to your industry
- Display your professional titles
What are the benefits of using quora
There are multiple benefits to Quora. As I said it is one of the most underrated platforms out there. Many people don’t even realize the importance of it and how they can be benefited from using Quora. So here are 3 points which will help you to understand the benefits of using Quora.
1. Long term traffic:
Everyone is looking for a long term source of traffic. Social media traffic lifespan is short only the organic SEO and quora can be a source of long term traffic. Let me explain how. You write an answer to a question and it stays there. After one week or one month, someone searched for the question you gave an answer to the user still gonna see the answer you gave. That’s the beauty of Quora. Quora’s answers also appear on the google search result.
2. Establish yourself as an industry leader:
When you give an answer to some particular area or industry it shows you have knowledge in that area. You select a topic like ‘Digital marketing’ and you gave an answer to the question which is related to digital marketing. It shows you have vast knowledge about digital marketing and this will help you to establish yourself as a market leader. It also helps you to brand yourself.
3. Get noticed:
If you continue to write in Quora and there is a good chance to be noticed by large sites like Forbes. That is because huge publications are now directly affiliated to and sourced from Quora and have selected responses published literally on their sites. This happened to the top writers on quora. So aim for the top.
How to drive traffic to your website using Quora
Generating traffic to your website using quora can be a bit tricky. Few wrong moves can result in banned forever. You don’t wanna be labeled a spammer. Be very very careful when using Quora. Here are some tips to drive traffic to your website or blog using Quora.
1. Setup your profile:
When users start using quora the very first mistake they do is not completing their whole profile. This is a big mistake, however, because the hundreds of other profiles on Quora you will not be able to distinguish yourself. Quora’s perfect profile begins with the perfect profile bio. Your profile’s bio is the “headline” in your Quora profile that is immediately under your name. When you finish this, you must decide which subject you want to be known for and consider the types of questions that you will answer. Your profile should tell your audience that you have the ability to respond. Wisely choose your words since you have only 80 characters for yourself, because space is limited. A list of contextual roles separated by a pipe character will be provided as a popular format. In your bio profile, you can summarize your profile and provide the users with more details. The summary area is only displayed when the user clicks to view your full profile, but on the plus side, the length and layout of your profile are much less limited than the bio. Rich formatting, like bold, italic, highlights and lists and block quotes are supported. Web addresses are also properly displayed as links, so you can link to your blog perfectly.
2. Find the right question:
Now you have your profile completed. It’s time to look for questions. 95% of quora users miss out on this. This what determines your answers gonna get 50 views of 5000. You must find the answers that generate most views and you must do this before you write a single answer. So start with searching for a topic. The topics with the most followers are most likely to attract visitors. After you select the topics for particular questions. Look for questions on that topic and the questions which have more than 1000 answers target those. This will help you to place your answer on the google search rankings.
Another way is the complete opposite. You look for topic and questions which has fewer answers. But this might take time to impact your traffic. If the question gains popularity then there are high chances you will get noticed. If can also save a few questions and create a database of it and answer later.
3. Answer carefully:
There is no formula for the complete Quora response, but certain strategies will improve your odds of success considerably. And with practice, you’re going to improve. The same goes for writing answers on Quora, just as the best-selling writers take time to improve their know-how. Luck also played its part. One response may bomb while the other is viral without a clear explanation. But you will be successful much sooner if you apply the following tactics.
– Tell a story:
Nobody likes plain facts try to craft an answer with a story. Us emotions and when we hear a story, our brain stimulates the same fields if we experience the events of this story ourselves, it has been scientifically proven.
– Get visual:
Don’t only rely on texts. When you write answer put some relevant pictures which go with the answer.
4. Provide value:
The industry we are working on are value based industry. If you provide the value you will receive value. You should try to create the best answer for those questions. There really is no reason to create a fast 200 to 300 word reply to a top question, since your reply can simply get lost in the crowd. You have to write a long, careful reply with has value to the readers.
We are hungry for traffic on our website, there is no denying that. But few of us are on Quora to extract that traffic from there. I understand at first it seems really hard and trusts me I was there but the key is not to give up and keep practicing and you will do great. If you have any question about Qoura feel free to comment below.
Back in 2015 Google made a huge change in their search engine algorithms which made responsive design one of the factors for website rankings. For the first time in 2016 mobile web browsing overtake desktop and it’s more critical than ever that your website can accommodate all screen sizes without sacrificing usability and functionality. This fact can along justify why Responsive Web design is important for business. You can create a responsive website here. If you already have a website but if you need to make it responsive than you can seek some expert consultancy.
What is Responsive Web Design?
To simply put this your website needs to be user-friendly when browsing from a smartphone. The number of smartphone users is more than 2.5 billion right now so your website must be responsive which includes mobile design elements like:
- Readable text without zooming
- Suitable space for tap targets
- No horizontal zooming
With over 60% search queries coming from mobile devices it is high time to ensure that your websites are responsive. Responsive web design is a system which reacts to users device and adjusts according to screen size. A responsive website has a fluid and flexible layout which is optimized for all devices like desktop, smartphone, tablets. If we look back a few years like during 2010 developers used to create separate sites for smartphone users. Thanks to responsive design those days are well gone. Now developers don’t have to create two separate websites. Just one responsive website can scale up or down to match the device automatically.
7 reasons to make your website responsive
There are several advantages of responsive web design. It can have a positive impact on your user experience, SEO, user experience, and many other parts of your website that add to your overall growth. Here are the 7 most important reasons or benefits to make a responsive web design.
- Better User Experience:
A responsive website will result in a better user experience. The amount of time a user spends on your site is a key factor clearly indicating the overall quality of user experience. If they find it difficult to navigate or use your website because they are forced to continuously pinch and zoom in, they will not stay on your website. And if your website scales and reacts to the change in screen size, visitors won’t have trouble accessing menu options, links, buttons or filling out forms. As a result, their user experience will also be way better and then they will spend much more time on your site.
2. Increase Mobile traffic:
Stats show that nearly 55 percent of all world wide web traffic emerged from mobile devices over the last quarter of 2018. Which accounts for much more than half of all Web traffic and shows you can’t afford to compromise with responsive web design. Begin by examining just how many of your visitors come from phones and tablets and how much time they actually spend on your site. Implement responsive design and compare the two statistics. Once your website adjusts to the viewport width you will notice a significant amount of traffic increase from mobile devices.
3. SEO friendly:
Google has suggested for a long time to start using responsive web design to support multiple devices and screen sizes. The search engine took this suggestion a step even further when they started adding a “Mobile Friendly” label to sites who used this strategy. The sites which are responsive emerged on the top of the smartphone’s search results queries. While this certification was a good one to have, Google said at the time apparently they intended to use mobile responsiveness as a ranking factor in the near future. Well, as of April 21, 2015, that was materialized and Google started to reward sites which were built responsively for multi-device support. Can you guess what was the reward? Yes, their SEO scores were much higher. Google didn’t stop there they actually penalize those sites which was not mobile responsive.
4. Reduced bounce rate:
Bounce rate refers to the proportion of visitors to a specific website who navigate away from the site after seeing only one page. As mentioned above, a responsive website means that visitors will stay longer on your site, which decreases your bounce rate. Visitors will be more willing to click through and actually read other pages on your website and start exploring everything you have to deliver.
5. More conversion:
The more time people spend on your website significantly lower bounce rate and this is also a major step to improve the user experience of your traffic and build good relationships and trust. This enhanced user experience and confidence result in better conversion rates, whether conversion implies subscribing for your newsletter, buying a product or booking a call. Consider for a second, average smartphone conversion rates are 64 percent higher than desktop, and it’s simple to see why a responsive website should be a must.
6. Less loading time:
Responsive websites actually load faster on all devices but when it comes to smartphones and tablets it loads the fastest. Responsive design has a direct impact on the time a user spends on your website. Thanks to fluid grids and responsiveness images now it takes a lot less time for a page to load. Do you know that 53 percent of the users will leave if a site takes more than three seconds to load? The same research conducted that the websites which load faster enjoy more conversions.
7. Easy to maintain:
Just think about the time when you had to maintain two separate websites. One for the desktops and another for the mobile version. Two websites mean you had to maintain two sites which took more resources to build and also maintain. With the responsive website, it takes far less time to main and builds which opens the opportunity to focus on more important tasks like customers service, marketing, A/B testing, product, and content development.
How to make your website responsive
You have to keep in mind about a few things when creating a responsive design. The responsive design requires a design system and a hierarchy of content across all devices. The main parts of responsive web design have:
1. A fluid grid
2. Media queries.
3. Responsive text & images
- A fluid grid:
Fluid grids are at the heart of responsive design. Grids enable you to line up and lay out key elements on your page in a visually attractive way, following a certain structure. Fluid grids measure depends mostly on the display size of the user and ensures that all page parts follow to suit. Although the use of grids was always present in the design industry when it comes to responsive web design, simple responsive grids have been built to help website designers and developers. After these immediate responsive grids, a variation of responsive CSS frameworks came onto the scene, all using their code on a fluid grid. Native grids have already come to CSS in the form of “CSS Grid Layout Module.” Browser strong support is now pretty solid, offering huge opportunities for web designers who want to start exploring fluid, responsive grids all without depending on frameworks.
2. Media Queries:
Media queries have actually existed ever since the early 2000s, but it wasn’t until 2012 that they become a suggested W3C benchmark. Just like fluid grids, media queries are centerpiece technology behind responsive web design. Thanks a lot to media queries, now a website can collect data which helps to evaluate the display size that a visitor uses to access it. When it has that data, it then conditionally loads CSS styles that are suitable for that specific display size.
3. Responsive text & images:
Responsive web design works extremely very well when you work directly with nothing but text. Modern websites, however, provide a lot of media such as pictures and videos, which can be somewhat more difficult. The reasonable way to handle pictures and other media files would be to use the max-width property rather than using the picture or media file parameters. If you include other forms of media, the styling strategy becomes a little more complex. The height property won’t work, so applying padding to the bottom end of a container, then repositioning the media inside that container is the real way to go.
If you follow these steps you can easily make your website responsive. I know it can be really tricky if you belong from a non-technical background if you need further help don’t forget to get in touch with our expert help.
Let’s start by asking a question how can you improve something if don’t know how to measure it? So measurement is really really important if you want to improve something. Now how can you measure something? The simple answer is by using data. If you have accurate data you can measure it and improve it as well. We are living in a data-driven industry where key to success is data. If you have accurate data you can measure, interpret and improve a lot of things. If you are a marketing expert then data is like gold to you. You can use data to measure your marketing campaigns and make useful decisions based on those data. If you are doing business by a website then data about your website is like a gold mine to use. The most effective way to get this data is Google analytics. If you don’t know how to set up google analytics for your website you can check this blog which is on How to set up google analytics. I understand it can be really troublesome and time-consuming sometimes not to mention it requires some technical know how. So if you belong from a nontechnical background don’t know how to set up google analytics you can leave to the experts. If you are done setting up the google analytics for your website and you don’t know how to use it then this blog is for you. I will guide you step by step on how to use google analytics.
How you can learn about Google Analytics
Google analytics can give you tons and tons of data and sometimes you maybe feel overwhelmed by the sheer amount of data. So you must learn how to use google analytics. Here are some steps by which you can learn how to use google analytics:
1. Real-time report
2. Audience report
3. Acquisition report
4. Behavior report
5. Conversions report
This report provides information on who is and what they do on your website in real time. Have you posted a fantastic article and would like to see how many people read it? Or would you like to know if the users are looking at the video you have just posted? You can do so in real time. Google Analytics shows you the activities which happened on your website for the past 5 mins. The real-time report enables you to see the actions on the website up to the last 30 minutes. There are different parts of the real-time report.
1. Locations: Do your users live or speak other languages different from you maybe they belong from a different time zone? Yet in this report, you can see where your users are, on what page they are on and for how long your current users are on your website.
2. Traffic source: Traffic Sources informs you about how your site has been found by users. Has a Facebook link been clicked? Or they typed your URL directly? If you want to see how much traffic a new social post creates, or see how the brand based new landing page works, this section can be incredibly useful if you want to know from where the traffics are being generated from.
3. Content: The content section tells you about where the traffic is on your website right now and for how long they are there. Google analytics will show you the page’s URL and the page title.
4. Event: This section allows you to track how the users interact with your website in real time. Maybe a user subscribed to your weekly newsletters or they downloaded a video or a file the event section help you track such interactions.
5. Conversions: Maybe you implemented a new marketing strategy and you want to know how it impacted your conversions. Is the conversion rate increased or decreased? The conversion report helps you to find out the data in real time. View the goals you set and see how many visitors completed those goals and it also can be viewed in real time from 5 mins to 30 mins.
The audience report is one the most important part of your google analytics report. This report is all about the traffic to your website. If you know the traffic in and out you can create effective marketing campaigns which will suit the preference of your target audience. Here some parts of the audience report which you must know about:
1. Active users: The active users part of your audience report lets you know about who visited your site today, yesterday, last 7 days, last 7 days or 30 days. It also gives you insights about audience interest. For example, if you see on day one there is good traffic but on day 7 the traffic decreased strictly this is an indication that for some specific reason the traffic is not pleased about something on your website.
2. Lifetime value: Would you like to ask yourself some time is your email campaign leads really worthwhile? Are you struggling to decide whether more funds are worth spending on social media? The report predicts the long-term financial value of users who are obtained by a few numbers of methods, such as social, direct, organic and referrals. Then you also can select each audience to see average goals, page views, revenue, etc.
3. Cohort Analysis: Cohort analysis is really important when you are trying to judge a group of the user who is connected by some common characteristic like the user who visits your site from tablets. Cohort analysis helps you to analyze different types of data about cohorts.
4. Demographics: This section tells you about the age and gender of your audience. For example, if you want to see the session of women from 12 am to 3 am on a specific day you can use this report. It will help you to better customize your marketing content.
5. Interest: Do you want to target only who users who love food? Or maybe interested in tech gadgets? This section will make your dream come true. To use this feature you need to turn on remarketing and ad reporting features.
5. Geo: The Geo Report contains information on where and how your users are located. This data can be used to help inform new programs or search for new prospects.
6. Behavior: This report allows you to see if a user is returning to your website to interact with your website. There are three categories under this report:
– New vs returning
– Frequency & recency
8. Devices: This section will show you what device the users are visiting your website. Is it from a desktop or mobile device? From windows or OS. from iPhone X or Samsung Galaxy S10. This data will help you to optimize your website.
The acquisition report includes detailed information mostly on how your audience sees your site, what they do when they reach it and if certain actions have been taken, such as filling out forms.
1. All traffic: The all traffic section gives you insight into which are the sites offers you the most amount of traffic. You can also see data about the actions taken by the users, bounce rate, visit per page and so on. These data can also be broken down to different subcategories like channel, sources or medium.
2. Google Ads: Do you run Google ad campaigns. Do you want to know how your ad performed? All you need to do is link your google analytics account with google ad account. This will allow you to view data about:
1. Ad campaigns
2. Search results
3. Search console: If you connect your google analytics account with Google search console you can understand how your site performs in organic search. If you are connected you can have lots of data and sort them based on your preferred subcategories.
4. Social: The social tab shows how traffic is engaging with the content you shared on social media which linked to your website. This will give you an insight into how different social media platform affects your site’s performance.
5. Campaigns: The campaign’s report will provide you with information about how your paid campaigns are doing. There can be different sub-categories such as:
1. All campaigns
2. Paid campaigns
3. Organic keywords
4. Cost analysis
If you upload cost of non-google campaigns you can even measure the data of those campaigns.
The Behavior Reports provide some useful data on actions that users actually take on your site, such as using a site search, viewing content, loading pages quickly, etc. This information helps to detect the areas where your website does not perform as intended.
1. Behavior flow: This tab helps you to identify which method a user takes when she or she is on your site. This reports will help you to judge the content of your site.
2. Site content: Site content provides thorough information, including whether users are on mobile phones, buying, organic traffic etc. These data actually help you to assess whether a particular piece of content works well or not. This Google Analytics report is a trove if you’re a content marketer. I’m using this report to find out what blog titles are the absolute best.
3. Site speed:
The Website Speed data shows how fast content or page loads and can be sorted by traffic, for instance, if mobile customers are facing fewer or higher load time.
4. Site Search:
This data shows how well the search function on your site is used by site visitors. You can simply find key terms to optimize your content or find a hole in your content with this report.
5. Events: “An event that can be monitored independently from the web page” is defined by Google Analytics as an event. Events include PDF downloads, views of a video clip, form submissions and so on. You can categorize these events as:
– Top events
– Events flow
6. Publisher: The publisher Report provides access to information, including reach and clicks, about how your site is monetized. This report calls for an AdSense or Ad Exchange connection. You can also view information on the publisher pages and editor reference pages.
7. Experiments: This helps you to test two variables like you want to know how the new welcome text is doing against the old ones and is it have any effect on the conversion rates.
This Google Analytics segment covers all actions that have been completed. Just how many individuals are on your registered mailing list? How many customers made a purchase? The solutions to these problems will give you a wealth of information on how your business is doing and the relative success of your SEO work.
1. Goal: You will find the goal setting under the admin tab. This goal will inform analytics if anything important has happened on the website like a sale or a good amount of revenue. There is some set template which you can use setup your goals. Or you can set up your custom goals which will be more applicable for your business. You can set up to 20 goals for your business. One point to keep in mind is that you put only those which are important for your business.
2. E-commerce: The e-commerce report can be categorized by:
4. Times to purchase
3. Attribution: This report refers to adding some credit point on each conversion you make. For instant did the customers read your email before making the purchase. The attribution model determines how a conversion is broken down to different stages.
Google analytics is an amazing tool and every website owner must know how to use it. If you reach this point then you are probably ready to use the google analytics. Make sure you setup google analytics account properly before starting. If you can any further queries feel free to comment below.
Do you have a website? Have you ever wondered how many people visits your website per day? Or maybe you want to know how many people are active on your website right now. Google Analytics provides a convenient and totally free way of tracking and analyzing your website visitors. You may have thousands and even millions of visitors each month, but if you don’t know anything about these visitors like from where the came or what they do in your website, for how long they stay in your website then these visitors are basically meaningless. Google Analytics can allow you to make the most out of visitors and turn these visitors into actual customers using its robust web analytics and management tools. Apart from just tracking the website visitors google analytics can give you an insight on how your website is actually performing and set up goals and how you are doing to accomplish these goals. By using google analytics you can track how much traffic you are getting in a month, week, a day even in an hour. Google analytics is best when it comes to tracking user’s behavior as well which helps to target customers in an effective way. Apart from these, you can track social media activity, track apps traffic, track trends and input other data which will allow you to make better business decisions.
Why Google Analytics is important
By now I am sure you got a little insight into why you need to use google analytics now let’s discuss in details why google analytics is absolutely vital for your website:
1. Learn more about users:
With the help of google analytics, you can learn more about the users who are visiting your website and understand which channel drives the visitors on your website. The audience section offers lots of information on people such as their age, gender, personal interests, devices and their locations visiting your website.
- Age: It’s one of the primary ways to spend the most time with your audience. You can modify the website accordingly by knowing the average age of your website audience.
- Gender: You can describe your audience by using the gender variable. Gender plays an important role in communication and online involvement of the audience.
- Interest: You can fully understand the personal interests of your viewer very clearly with Google Analytics and modify your website according to their interests.
- Device: You can also interpret what type of device your visitors use with Google Analytics. It can help your website respond more effectively to different devices by acting on this information.
- Location: if you know where your visitors are coming from can help you to make effective marketing strategies to target potential customers.
2. It’s Free:
Have you ever heard of the quote ‘There is no free lunch’ but it comes to Google Analytics it not true because it is absolutely free? Google does not charge a penny for google analytics. So it allows you to invest more in other resources. It allows you to extract important pieces of information, facts, figures, and statistics which can help you to maximize your website performance for free.
3. Provides accurate data automatically:
Google Analytics has the capability to minimize the necessary work to incorporate data from Google Analytics in Google Docs or spreadsheets. All you need to do is set your Google Analytics account up and copy a simple code into your website. This will allow Google Analytics to instantly begin data collection and reporting from your website. To get the data, you simply don’t have to take any action. Google Analytics is doing everything for making your life easy.
4. Generate custom reports:
Google Analytics can help you to create customers reports according to your specifications. Just simply drag and drop interfaces to build your custom report.
5. Conversion and bounce rate:
Bounce Rate is the most vital measurements referring to the portion of visitors who have visited only one page from your website and left. In addition, reducing this rate just as much as possible is extremely important. Many companies experience enormous traffic, but not enough sales or conversion. So they visit your website, but they can’t find what they were looking for. This results in a high rate of bounce. Urgent action is required to find the cause of this high bounce rate. The good news is Google Analytics reports in detail the pages with a high rebound rate. The main reason for an extremely high bounce rate might be because your website has not been optimized or your landing page is perhaps not sufficiently appealing for your visitors. Thus you can find alternative ways to reduce your website’s bounce rate by providing a detailed bounce rate report which will help you to reduce the bounce rate and eventually increase the conversion rate.
How to setup Google Analytics
Now I hope you got the bigger picture of why it is important to use google analytics. It’s time to set up google analytics for your website. First, you need a Google account. The same Google account which enables you to use Gmail, Google Drive, Youtube, Google Docs, Google spreadsheet, Google Calendar. If you don’t have a Google account you need to create one now. This Google account will be very very important because this google account will be linked with your analytics account and you can’t lose it. Here are the steps to set up your google analytics account:
1. Setup your account and property:
Do you have your google account ready? Now you need to set up Google Analytics and click on the sign-up button. There will be three steps at the last you need to click on the sign-up button. After you click on the sign-up option you will be landed on a new page where you need to provide informations about your website:
You need to provide an account name and website name with website URL, which industry your website belongs to and select the reporting time zone. Then you click on the get tracking ID. This will open up a pop-up window where you will have to give your consent that you accept google’s data processing terms and click I accept.
Google analytics offers multiple properties under one google analytics and the same goes for the google account. 100 google analytics account can be used under one google account and 50 website properties under one google analytics account. There can be different scenarios when you are using google analytics for your website or business.
- If you have only one website you need only one google analytics property.
- If you have multiple websites then you open up multiple properties to manage those websites.
There is no right or wrong way of using google analytics. It only depends on how you want to organize your websites.
Then you will get the tracking code which you need put on the header of your website’s every page. The system depends on what type of CMS you use.
2. Set up goals:
When you are done setting up the tracking code on your website you can set up a small but useful setting which is goal setting. You will find the goal setting under the admin tab. This goal will inform analytics if anything important has happened on the website like a sale or a good amount of revenue. There is some set template which you can use setup your goals.
Or you can set up your custom goals which will be more applicable for your business. You can set up to 20 goals for your business. One point to keep in mind is that you put only those which are important for your business.
3. Add additional accounts and properties:
As I said before you can add multiple accounts or properties under one google analytics account. Under the admin section, you can find create an account and create a property option. This is really helpful when you have multiple websites.
You should be all set now if you followed all the steps we showed. Now you have to wait 24 hours for getting the data and after that you will be able to see the data of your website.
4. Learn how to use google analytics:
So its all done right? WRONG your work just began. Once you start getting the data about the traffic of your website the real work just started. There are so many things you can do with google analytics. You will be getting a vast amount of data from it but don’t be overwhelmed by the vast amount of data. Take a moment and learn more about google analytics.
This is just a basic of how you can set up your google analytics account for your website. Now you need to learn how you can use it. The easy part is done and the hard part is the proper use of it. If you don’t know how to use google analytics be sure to check How to use google analytics. If you face any issues regrading setting up your google analytics account feel free to comment below.
A website works as a hub between your business and the customers. In this digital era, a website is must if you want to stay in this competitive market and not to mention that a website works as a 24/7 salesman. It’s not unusual that some websites which don’t have a good visual appeal. It is very difficult for visitors to communicate to a site that only includes text or dull images. When they come to a new website, people naturally want visual clarity. That’s particularly useful for objectives such as strong consistent branding and a good impression of your brand. According to research an average individual only recalls about 10 percent of any pieces of information they read or hear from any source. But if the information is received with relevant and visually appealing imagery the recall percentage jumps to 65 percent. Your website may often feel old and outdated due to the changing digital trends. Although sometimes a redesign could be ideal, it requires a lot of time and money. I have prepared a list of 10 basic methods which will help you to overcome this issue without investing a huge amount of money and time.
10 tips to make your website visually attractive
1. Use white space:
I have heard customers complain over and over that their site has far too much white space and this unused property is meant to be used to advertisement purpose. Though for good design, white space is essential. White space lets the user concentrate on the elements around the text, while making it readable. White space on a website is just some empty space. It doesn’t mean that it has to be white, it simply must contain no photos or text. If well done, it can vastly improve the design and user experience of your website. White space also can help direct attention and focus. It allows visitors to pinpoint exactly what they want them to look at at, rather than just having to visually sort through a bright and confused layout. The white space around text and titles actually increases user attention by 20 percent, according to Crazy Egg. White portion of your website could also help make your website feel open, refreshed and futuristic. However, one upside of white space is that it actually takes lot room of your website. So be extra careful when using white space.
2. A unique logo:
Your logo is the trademark on your website and you should, therefore, look appealing. In fact, for many users, your logo and web design are the first things that strike your visitor and they rapidly judge the quality of your site. Take time to build a logo which conveys the imagination of the users while conveying your brand values artfully but brilliantly. If you achieve these objectives with your professionally made logo, your online brand appearance will be improved significantly. Are you looking to design a good logo ? have a look at our logo design service. The use of a logo to reinforce or recall the essence of your core value will help to make your site unforgettable. Graphical identification by a logo is a major part of your website’s aesthetic experience and it is directly contacted with your company. The development of a logo is an asset and should be on the list of your high-top priority budget items.
3. Use color psychology:
One of the most important steps towards making your website look visually appealing is the proper use of colors. Color is the first thing that hits your eyes. When you are moving at great speed or bypass a car color is the only thing that catches your eyes. Color is the fact that makes you stop when you are scrolling down on your social media feeds. Color is not only eye-catching but also a mean of communication. Color captures the eye and provides an effective communication layer instantly. The subconscious had already assessed whether something was intriguing or not well before the conscious mind began to think and this is pure color based. On your website, Color does much work, perhaps more than you know. The incorrect color can send subliminally discouraging messages to your viewers, and the correct colors can make them eager to deal with you. Here is an infographic showing the hidden meaning of colors.
4. Pictures and Graphics:
Our phones are not the only thing which is getting smart. People on the internet are becoming smart as well. People nowadays decide quickly whether they will purchase from your website or not depending on the quality of the content your website processes. When they visit your website for the first time users quickly pick up stock free images as the saw the same pictures somewhere else. I know using stock images are easy and quick but it reduces the credibility of your website which will eventually affect your business as well. Many business owners actually said that replacing stock images with real pictures increased their conversion rate. The hearth of this matter is that stock images can be high quality but does it actually represent your brand of business? The simple answer is NO and it can never make you unique or stand out from the crowd. This can be achieved only with your own images and videos while talking to your potential customer clearly. Use the photos tactically to support your content and to enable users to provide a break from boring texts on your website, but ensure they are relevant and not generic.
5. Website speed optimization:
Website speed is one is of the most important thing you should bear in mind when you are doing business using a website. If your website’s load time is delayed just one second you might face the following consequences:
1. Page view decreases by 11%
2. Customers satisfaction decreases by 16%
3. Conversion decreases by 7%
Just one-second delay in website load time can make some huge impact on your business so keeping a well-optimized website is an absolute must. A study shows that around 47% of the customers expect that the website will load by two seconds or less and around 40% of visitors will leave your website if it takes more than three seconds. So by now, you must have realized that website speed can either increase your conversion rate or decrease it. It’s no surprise that improving site speed improves your website performance. You can read this article for more information which is on how you can speed up your website.
6. Consistency is the key:
Consistency means that each and every content of your website must match with one another, it can be text or images. Size headings, font choices, colors, styles of buttons, spaces, elements of design, styles of images, choices of photographs you name It. Everything should be all about making your design consistent among the pages and also on the same page. It is important that users know they’re still on your website when they are navigating from one page to another. It is really important to provide your user with a wonderful experience during their navigation. Dramatic design changes can cause your user to feel lost and confused on one page to another and this will make them lose confidence and trust in your website. “Where the hell am I?” I often wonder when I go across inconsistent websites, and when I do, I usually leave and never ever visit the same website. Design irregularities reduce the quality of the services and products the website provides. So BE CONSISTENT.
7. Headings must be well written & designed:
You must determine what your prospective customers need and develop your headings and content according to your customers need and demand. It is also very crucial to include keywords in your title to target your audience and to generate good traffic on your website. Search engines usually give headings more weight than other material and can vastly improve your search capability by selecting the right heading. But above all, the headings help guide your user through your website, making it possible to scan and find contents that connect directly with them.
8. Highlight the key information:
Key points allow customers to get the support they need quickly, what are the advantages they will get, in which way you will solve their issues and main product/service features-all in a short period of time. This enhances the attractiveness of your proposals and enables the user to get all the necessary information. Moreover, you don’t have to take a simple circle along the traditional route. What knows the easy way? USE ICON and there are tons of icon which will help you to highlight your points and make your website visually more appealing.
9. Make your website responsive:
Are you aware that 80% of web searches are made on smartphones these days? That implies that you have a good opportunity to make a conversion when a user visits your website from a smartphone. But if your website is not responsive the might have just lost a customer. The truth is more people are using their smartphones to browse the internet and this will increase day by day so it’s essential that you make your website responsive.
10. Test your website:
All Done !!! It’s time for the most important part you need to put your website on the test. You can either do it yourself or hire some web specialist to test your website inch by inch. You need to find bugs and fix them. The next thing you need to do is beta testing and put yourself in the shoes of the customers and collect feedback. If you think as a user you are satisfied then go ahead and launch your website.
These are just a few basic ways to make your website look visually attractive but if you need some in-depth help don’t forget to seek out our genuine consultancy.